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Google’s New Policy on Dating and Companion Apps: The Impact and Resolution for Developers

Google’s New Policy on Dating and Companion Apps: The Impact and Resolution for Developers

by | Mar 3, 2025 | Reviews

          Contents
In the digital age, online dating and companion apps have become an integral part of everyday life. However, with their growing popularity, concerns around data privacy, security, and user experience have also increased. To address these issues, Google recently introduced a new policy for the dating and companion app category, aiming to improve user experience and platform security.

What Is Google’s Policy on Dating and Companionship Ads?

Google’s updated policy primarily targets apps and platforms that provide dating, matchmaking, or companion services.
  • Implementation Timeline: The initial enforcement date of March 4, 2025, has been postponed to April 9, 2025. After this date, unauthorized advertisers promoting dating or companion apps will no longer be allowed to run ads.
  • Aggregator Updates: Starting April 9, 2025, aggregators promoting general or restricted dating and companion content as defined by this policy must obtain proper certification to continue advertising. These ads will fall under restricted categories and may only appear on age- and region-limited search networks. Certification for companion app aggregators began on February 25, 2025, and other dating and companion app advertisers can continue applying for approval.
Google's new policy on dating and companionship ads

The Impact of New Regulations

As digital platforms for dating and companion apps become more stringent, concerns around privacy and security have grown. Google’s policy aims to increase transparency and regulate industry practices while strengthening user trust. While these changes help improve the ecosystem, they also pose new challenges for developers, especially those relying on paid advertising for user acquisition.

How Can PWAs Help Avoid These Restrictions?

Progressive Web Apps (PWAs) provide a seamless, cross-platform experience by combining the best features of web and native apps. Given Google’s stricter regulations on traditional app advertising, PWAs offer an alternative way to distribute and promote dating and companion apps without relying on app stores.

Benefits of Using PWAs for Dating and Companion Apps

  1. Works in Low-Network Conditions PWAs allow users to access essential features even without an internet connection. This is especially useful for companion app users who may want to revisit stored conversations or access offline features.
  2. Fast Performance and Instant Updates PWAs load quickly and eliminate long startup times, ensuring a smoother user experience. Automatic updates also mean users always have access to the latest version without needing manual downloads.
  3. Saves Device Storage Unlike native apps, PWAs don’t require large installation files. Users can access the app directly from their browser, making it ideal for those with limited storage space.
  4. Enhanced Security PWAs are served over HTTPS, encrypting all communications to enhance security—critical for apps handling sensitive user interactions.

    How to Build a PWA for a Companion App?

    Upgrading an existing dating or companion app to a PWA isn’t as complex as it may seem. By following best practices and choosing the right technology stack, developers can ensure their platform remains compliant with Google’s policies without compromising user experience.

    Key Steps:

    1. Enable Offline Support Using Service Workers, a PWA can cache user data and conversation history, allowing for a smooth experience even in weak network conditions.
    2. Integrate Push Notifications Push notifications are crucial for companion apps to maintain engagement by delivering timely updates and reminders.
    3. Simplify Installation Unlike traditional apps that require an app store download, users can add a PWA to their home screen directly from their browser, streamlining the installation process.
    4. Choose ROIBest’s PWA solution. While PWA deployment is relatively simple, ensuring a seamless ad integration, user acquisition strategy, and cross-browser compatibility remains a challenge. ROIBest offers a robust ad delivery and attribution system with PWA compatibility assurance, making it the best choice for developers looking to adapt their companion apps to these new industry changes.

      About ROIBest

      ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

      Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
      ROIBest, pioneer of PWA service provider

      DataEye LINK: ROIBest Will Take Stage with Meta & Cheetah Mobile to Share Solutions for Global Short Drama Marketing

      DataEye LINK: ROIBest Will Take Stage with Meta & Cheetah Mobile to Share Solutions for Global Short Drama Marketing

      by | Feb 27, 2025 | News

                Contents

      Short Drama’s Global Reach: Key Insights and Challenges

      The global short drama market is booming. In 2024, the Chinese short drama market saw a remarkable rise, reaching $6.93 billion, up by 34.9%, surpassing box office revenue for the first time. At the same time, short dramas have seen impressive success in the global market, with over 10 million app downloads. DianDian, a digital analytics firm, forecasts that in the first half of 2024, total revenue from global short dramas will exceed $230 million, with the U.S. market accounting for 64.8% of the earnings.
      However, Chinese short drama apps seeking to expand globally face several challenges. Adapting content to suit diverse cultural preferences and regional tastes is a key hurdle. Additionally, high marketing costs and the complexity of reaching audiences through local channels can make growth in new markets even more difficult. Navigating these obstacles requires innovative strategies to effectively introduce localized content while managing costs. The upcoming Global Short Drama Marketing Salon, hosted by DataEye, will bring industry leaders together to explore these opportunities, share strategies, and chart new paths forward.

      ROIBest at the Global Short Drama Marketing Salon

      ROIBest will take the stage to deliver a speech titled “Global Short Drama Businesses & Best Practices,” which will focus on three key areas:
      • The current barriers in global short drama marketing and promotion
      • How ROIBest’s Android PWA solution breaks these barriers, allowing apps to bypass review and regulatory obstacles
      • Successful cases of PWA technology adoption in emerging markets

      ROIBest at DataEye's Global Short Drama Marketing Salon

      Event Details

      • Location: Chaoyang District, Beijing, China
      • Date & Time: March 6, 14:30-18:00

      Event Agenda

      • Check-in: 14:00-14:30
      • Opening Remarks: 14:30-14:35
      • Keynote Presentation: 14:35-14:55
      • Panel Discussion: 14:55-16:15
      • Break: 16:15-16:30
      • Keynote Presentation: 16:30-16:50
      • Panel Discussion: 16:50-17:10
      • Dinner: 17:10-17:30

      About ROIBest

      ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

      Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
      ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

      Amazon Appstore’s Exit from China and the Rise of Progressive Web Apps (PWAs)

      Amazon Appstore’s Exit from China and the Rise of Progressive Web Apps (PWAs)

      by | Feb 24, 2025 | Reviews

                Contents

      Recently, Amazon made headlines by announcing the closure of its Appstore in China, leaving many developers and users shocked. As one of the world’s largest e-commerce platforms, Amazon’s Appstore had once been a key channel for Android users to access apps. But why did Amazon make the decision to shut it down in China? What does this move signify? And, looking ahead, where are app stores headed? In today’s rapidly changing landscape, developers may find new opportunities and paths forward by closely observing these shifts.

      Amazon closed its App Store in China: Embracing the Future of PWAs

      The End of Amazon’s Appstore in China

      Amazon’s exit from the Chinese app market is the result of a trend that has been unfolding over the years. Launched in 2011, Amazon’s Appstore aimed to compete with local giants such as Google Play, Tencent’s MyApp, and Huawei’s AppGallery. However, despite Amazon’s vast global reach and strong e-commerce ecosystem, the Appstore struggled to achieve its anticipated success in China.

      Several key factors led to Amazon’s decision to shut down its operations:

      • Intense Local Competition: Chinese app stores, such as Huawei AppGallery, OPPO App Market, and Baidu Mobile Assistant, have deeply invested in localization, offering apps and services tailored to the specific needs of Chinese users. Additionally, Google Play’s global dominance further limited Amazon’s space in China.

      • User Preferences: Chinese consumers have unique habits and preferences that differ significantly from those in other regions. While Amazon’s Appstore did attract some developers, it failed to resonate with a large portion of local users due to its lack of deep understanding of the local market.

      • Changing Regulatory Landscape: As China’s internet and data security regulations have become more stringent, foreign platforms have faced increased compliance pressure. Amazon’s exit from the Appstore market likely reflects these regulatory challenges.

      As Amazon refocuses on areas like e-commerce and cloud computing—areas where it enjoys a global advantage—its departure from the Appstore market in China seems like a logical step.

      The Shift Away from Traditional App Stores

      While Amazon’s exit is noteworthy, it also points to a larger trend: traditional app stores are gradually losing their dominance, and new distribution models are emerging.

      • Convergence of Distribution Channels: In the future, app stores may no longer function as standalone platforms. Instead, we will see the integration of social media, content platforms, and cloud-based distribution methods. Users will be able to discover and download apps from various touchpoints, including e-commerce sites, social media, and search engines, diminishing the role of traditional app stores.

      • The Rise of Progressive Web Apps (PWAs): Progressive Web Apps are quickly becoming a compelling alternative to traditional app stores. PWAs allow users to access apps directly through their web browsers, bypassing the complicated app store review processes, while still offering an experience close to native apps. This model enables developers to simplify the development and release process, avoiding the need to maintain separate versions for different platforms.

      • Cloud-Based Apps and Cross-Platform Integration: The rise of cloud computing and cross-platform tools allows developers to create flexible, multi-device apps that adapt to different operating systems and hardware environments. Cloud apps can be accessed directly through browsers or cloud services, breaking free from the limitations imposed by traditional app stores.

      These shifts suggest that the future of app distribution will move away from the traditional app store model toward a more open, flexible, and integrated ecosystem.

      ROIBest's PWA + Ad Solution: Embracing the Future of App Distribution

      As the app store landscape evolves, developers and businesses need to adjust their strategies to remain competitive. One solution that stands out is ROIBest’s PWA technology, which enables businesses to deliver a more efficient, flexible user experience while simplifying development in today’s mobile-first world.

      Why Choose ROIBest?

      • Cross-Platform Compatibility: ROIBest’s PWA solution works across multiple platforms, including Android, iOS, Windows, and Mac. This eliminates the need to manage different versions for multiple app stores. With a unified codebase, developers can save time and reduce costs.
      • No App Store Approval Hassles: Unlike traditional apps that require approval from app stores, PWAs can be accessed directly through a web browser, bypassing lengthy review and approval processes. This enhances release speed and minimizes risks tied to changing app store policies.
      • Native-Like Experience: PWAs deliver an experience nearly identical to that of native apps, offering features like offline access and push notifications. This means users can continue using the app seamlessly, even without a stable internet connection, while still enjoying smooth performance.

      With ROIBest’s PWA solution, businesses are well-positioned to stay ahead of the curve, capitalizing on the changing app distribution landscape and delivering users a more flexible, efficient, and engaging experience.

      About ROIBest

      ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

      Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
      ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

      ROIBest x ZEGOCLOUD: A PWA Solution for Entertainment, Elevating App Installs and Real-Time Engagement

      ROIBest x ZEGOCLOUD: A PWA Solution for Entertainment, Elevating App Installs and Real-Time Engagement

      by | Feb 20, 2025 | Brand

                Contents
      In 2025, global expansion remains a crucial business strategy for app developers. However, entertainment businesses looking to scale globally face longstanding pain points such as complicated review process and technical hurdles like real-time engagement. To address these challenges and allow developers to focus on business innovation, ROIBest joins forces with ZEGOCLOUD to streamline the process, combining live interaction technologies with traffic growth solutions.

      ROIBest x ZEGOCLOUD for a new PWA solution for entertainment apps

      ROIBest: Pioneer in Android PWA Solutions

      ROIBest offers an innovative Progressive Web App (PWA) + advertising solution to help businesses distribute apps globally.
      As the pioneer in non-removable Android apps, ROIBest boasts the largest market share and user base. Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      ROIBest’s PWA technology can address issues for Android developers such as the app review process, being removed from the Play Store, and Google Pay commissions. Our unique ROI-enhancing features can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to businesses.

      ZEGOCLOUD: RTC + AI, Enabling APPs to GO Global

      ZEGOCLOUD is an advanced cloud service provider in real-time engagement, offering real-time voice, video, interactive streaming, messaging, and artificial intelligence-related products and solutions to global developers. With years of in-depth cultivation in the entertainment and social app sectors, ZEGOCLOUD has continuously optimized its technical capabilities in areas such as weak network resistance, cross-border transmission, and multi-cloud network integration. Today, our Real-Time Engagement Platform powers over 3 billion minutes of live voice and video every day, covering more than 200 countries and regions. In collaboration with partners, ZEGOCLOUD also provides ecological capabilities such as content review, real-time translation, AI beauty, audio effects, and LLM to support the entire lifecycle of the pan-entertainment business going global.

      Through the partnership, ROIBest and ZEGOCLOUD are combining expertise to help developers increase reach globally. ROIBest uses the Android PWA technology to tackle challenges with app store review and promotion. Its advanced attribution system and AudienceCloud platform ensure ads are served to the right audience seamless user conversion & retention. Meanwhile, ZEGOCLOUD provides application developers with technical support for foundational real-time audio and video development, as well as full-fledged solutions, enabling customers to go global and achieve business success. As the partnership deepens, both companies are committed to empowering more developers and bringing top-tier apps to the world.
      ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

      Exciting New Feature from ROIBest: ‘Complaints Center’ Safeguards Your Ads Campaign with 80% Less Complaints

      Exciting New Feature from ROIBest: ‘Complaints Center’ Safeguards Your Ads Campaign with 80% Less Complaints

      by | Feb 17, 2025 | Guides

                Contents
      In the competitive world of business global expansion, advertising is a key way for developers to attract users. However, the rise in user complaints has become a major concern, risking account restrictions or even permanent bans. To solve this problem, ROIBest introduces the “Complaints Center” — a first-of-its-kind feature that helps developers redirect 80% of complaints through a self-managed channel. This reduces the risk of account bans, eases support operations, and drives smoother global growth.

      Why need "Complaints Center"?

      Major ad platforms like Google, Meta, and TikTok have strict processes for handling user complaints and excessive complaints can lead to ad removals or account suspensions. Traditional methods of handling complaints present two key challenges:
      1. Complaints are sent directly to the platform, leaving developers unable to prevent or resolve them.
      2. Complaints are spread across multiple platforms, making it difficult and inefficient to manage them.
      ROIBest’s “Complaints Center” addresses these challenges by redirecting complaints through a controlled channel, reducing the likelihood of platform penalties, and offering a unified system for managing user complaints across ad platforms and accounts.
      ROIBest's new feature 'Complaints Center'

      Build Your "Complaints Firewall" in 3 Easy Steps

      1. Select Your Audience: Developers can choose specific user groups, like “installed users,” “launched users,” or “paid users,” to collect their potential complaints. This ensures complaints from valuable users are handled first, avoiding unintentional actions by non-target users.
      2. Seamless Redirection: When target users revisit your ad, ROIBest automatically replaces the platform’s complaints button with an access leading them to the developer’s custom complaints page. No extra steps are needed from the user.
      3. Unified Management Across Platforms: The feature gathers complaints from multiple ads and accounts across platforms like Facebook and TikTok. Developers can quickly identify issues and adjust their ad strategy.

      Key Benefits for Developers to Save Costs and Boost Efficiency

      • 80% Less Risk of Bans: Most complaints are redirected to a self-managed channel, significantly reducing complaints submitted directly ad platforms and minimizing ban risks.
      • Easier Customer Support: Standard templates and dashboards help teams quickly handle and categorize feedback, speeding up resolutions.
      • Cross-Platform Support: One integration setup covers all major ad platforms.
      • Data-Driven Optimization: Complaint reasons and user data are used to improve ad creatives and adjust strategies.

      Example Use Cases

      • A/B Testing for Ads: A social app running two ad creatives on TikTok used the “Complaints Center” to find that most complaints about Creative B were related to “Clickbait.” The team then quickly took it down and optimized it, preventing issues across other ad accounts.
      • High-Value User Retention: The “Complaints Center” provides a dedicated complaint channel for paid users, with priority support to improve satisfaction and retention.
      As ad standards grow more stringent, ROIBest’s ‘Complaints Center’ is more than just a risk management tool—it’s a strategic asset for developers. By giving developers control over complaints, ROIBest helps businesses create an efficient ad cycle with “less bans, lower costs, and higher conversions.” Every dollar spent on ads counts.
      Try ROIBest’s “Complaints Center” and give your global ad accounts the protection they need!

      About ROIBest

        ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

        Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
        Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
        ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

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