Google Play Policy Updates: What’s Next for Health-Related Apps?

Google Play Policy Updates: What’s Next for Health-Related Apps?

On March 5, Google broadened the scope of its Medical Functionalities policy to ensure apps that offer medical-related features adhere to updated industry guidance and disclosure requirements. Specifically, developers are now required to include clear disclaimers when offering features like symptom checkers or treatment suggestions, and these disclaimers must be clearly visible to users, particularly in contexts where medical outcomes could be misinterpreted, pushing many to redesign app interfaces and review content more carefully.
Google Play's Health Connect Policy Update on March 5

Health Connect Policy Updates: Rising Compliance Challenges for Small Developers

These years, global regulations such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA) have all imposed strict rules on health-related apps, requiring explicit user consent, strong data protection, and tight access controls. These regulations significantly raise the compliance threshold, driving up development costs and forcing apps to adopt robust privacy-by-design practices from the start. Google is aligning these new requirements with best practices and current global regulatory expectations, to protect users and reduce potential health misinformation. For small developers, they could face may face higher costs and slower release cycles, while clinically validated apps could gain competitive advantage.
  • Apps may now require legal review and medical compliance checks before publishing or updating, making the release cycles even slower.
  • The risk of app rejection or removal increases if disclosures are unclear or insufficient, making pre-submission audits essential.
  • Developers will face higher legal, medical, and UX design overhead to comply.
Overall, the update may improve user trust but also accelerates market consolidation around well-resourced players.

PWAs: A More Available and Flexible Distribution Choice

In the face of tighter app store regulations, Progressive Web Apps (PWAs) offer a more flexible and compliant distribution approach for health-related apps. They bypass app store reviews, reduce policy risks, and support faster updates. With browser-based delivery, PWAs also allow greater control over data handling—making it easier to Google requirements while delivering a seamless, user-friendly experience.
  • PWAs provide a flexible distribution approach, bypassing app store regulations and reviews.
  • PWAs can work seamlessly even when the connectivity is bad or offline.
  • PWAs support fast load and install, and the instant availability can significantly retain users

ROIBest PWA: Breaking App Store Barriers for the Healthcare Industry

ROIBest, the pioneer in PWA solutions, offers more than just basic PWA services. With reliable partnerships with ad netowrks, powerful attribution technology, enhanced network security, and unmatched device/browser compatibility, ROIBest is a top choice for the healthcare sector.
Additionally, ROIBest’s innovative domain ban prevention features ensure business stability, preventing sudden app removal or account suspension.

About ROIBest

ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.

ROIBest, pioneer of PWA service provider

That’s a Wrap! ROIBest and Meta Shared Insights at DataEye’s Global Short Drama Marketing Salon

That’s a Wrap! ROIBest and Meta Shared Insights at DataEye’s Global Short Drama Marketing Salon

The Global Short Drama Marketing Salon, hosted by DataEye Link, successfully wrapped up in Beijing. ROIBest, along with Meta and other industry leaders, had in-depth discussions on the challenges and opportunities of bringing short dramas to global audiences. ROIBest also delivered a tech-driven keynote, sharing insights on how short dramas can break cultural and technological barriers to reach international markets.
That's a Wrap! ROIBest and Meta Shared Insights at DataEye's Global Short Drama Marketing Salon

The Challenges and Opportunities for Global Short Drama Businesses

One of the biggest challenges for short dramas expanding internationally is navigating cultural and language differences. The panelists highlighted that localizing content and translations, combined with a deep understanding of target audiences, can help bridge these gaps and make short dramas more appealing worldwide.
ROIBest introduced PWA (Progressive Web App) technology as a game-changing solution for global distribution. Unlike traditional apps, PWA allows short dramas to bypass app store restrictions and avoid takedown risks, ensuring smoother and faster content delivery. This means creators can reach more users instantly—no downloads, no waiting—while providing a seamless viewing experience across different devices and browsers.

Meta Insights: Two Emerging Short Drama Markets That Deserve Attention in 2025

At the DataEye Salon, Meta shared key trends for short drama industry’s global expansion in 2025, highlighting North America as a high-value market and Southeast Asia as an emerging growth star.
Data shows that North American users are willing to pay $4.7 per app, with a localized content preference. However, strict app store review policies still prevent up to 30% of high-quality dramas from being listed and entering the market.
In Southeast Asia, downloads in the Philippines and Indonesia surged by 140% year-over-year. However, there’s a pressing need for optimizing their business models, as traditional web-to-app conversions experience a 65% drop-off rate and load times exceed 8 seconds.
As a leader in PWA technology, ROIBest provides a solution to bypass these listing hurdles and frequent removal risks while significantly enhancing content distribution efficiency and user experience.

ROIBest Keynote: Global Short Drama Businesses & Best Practices

ROIBest’s keynote covered the latest trends in short drama globalization and how PWA technology is making content distribution easier than ever. By eliminating the app store approval process, PWA helps short dramas break into new markets quickly and efficiently. This approach lowers barriers to entry, giving creators more freedom to distribute their content globally.
Advancements in AI and data analytics are also shaping the future of short dramas. AI can analyze audience preferences and optimize content creation, while data-driven insights help creators make smarter marketing decisions. ROIBest’s attribution technology plays a key role in this, ensuring creators can accurately track engagement and improve their global reach.

That's a Wrap! ROIBest and Meta Shared Insights at DataEye's Global Short Drama Marketing Salon

A Promising Future: Global Growth & Innovation

As short dramas continue to gain popularity worldwide, they are becoming a major force in the digital entertainment industry. Moving forward, technological innovation and cross-cultural collaboration will be key to expanding their global impact.
With the right strategies and tools, short drama creators will have more opportunities than ever to reach international audiences. The global rise of short dramas is just getting started, and those who embrace these innovations will lead the way.

About ROIBest

ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.

ROIBest, pioneer of PWA service provider

Meta’s App Promotion Policy Update on Mar. 3: How PWAs Provide a Perfect Alternative Solution

Meta’s App Promotion Policy Update on Mar. 3: How PWAs Provide a Perfect Alternative Solution

Meta’s recent update to the app promotion objective in Ads Manager marks a significant change for app developers and advertisers. While these changes aim to improve user experience and compliance, they may create new challenges for businesses. This update introduces the new “app promotion” objective (formerly known as “app installs”) to help advertisers optimize their campaigns for app installs, app events, or maximize the value of conversions. However, with this update, Meta has introduced stricter management for third-party apps promoted through the platform, which might affect advertisers who rely on app install ads.
Meta's App Promotion Policy Update on Mar. 3

Key Changes in Meta's App Promotion Policy

Starting from March 3, 2024, Meta is intensifying its enforcement against third-party apps promoted on its platform. To promote your apps on Meta, you now need:
  • An app registered on Meta for Developers: If your app isn’t registered, your ads will automatically optimize for link clicks rather than app installs.
  • A linked ad account: You must link your ad account to the app you want to promote.
  • The Facebook SDK and App Events: Integrating these tools is essential for optimizing your campaigns and tracking conversions.

Violations and Enforcement

Apps that repeatedly violate Meta’s ad and developer policies may face restrictions, and any related ads will be suspended. This means that if your app is flagged for violations, all promotional campaigns, including app install ads, will be halted.
  • Repeated Violations: Advertisers will be informed of policy violations and given the opportunity to appeal. However, if violations reach a certain threshold, penalties will apply at the app level, including possible removal of the app from the platform.
  • Appeals Process: If an advertiser believes their ad was wrongly flagged, they can submit an appeal through Meta’s Business Support page and follow a verification process.

ROIBest's PWA Solution: a Perfect Alternative Solution for Developers

With Meta’s new policy restrictions in place,ROIBest’s Progressive Web App (PWA) solution offers a creative alternative. PWAs allow businesses to bypass app store regulations entirely while providing a seamless app-like experience to users.
  • No App Store Dependency: PWAs don’t require app stores for distribution, which means businesses can avoid the complications tied to Google Play’s approval process or Meta’s app promotion policy.
  • Higher Conversion Rates: Users can install a PWA within 10 seconds directly via a URL, providing a more seamless user experience than native apps.
  • Offline Functionality: PWAs ensure smooth experience even on weak networks, helping reduce user drop-off.
  • Flexible Payment Options: Integrated third-party payment channels do not reqiore the 30% in-app purchase commission fees that are often taken by app stores.

Why You Should Turn to ROIBest for PWAs

ROIBest not only provides PWA technology but also provides data insights to enhance ad performance while reducing violations on Meta:
  • Ad Ban Prevention: Our advanced algorithm helps protect ad accounts from getting banned caused by “related violations.”
  • Cross-Domain Attribution: We track conversions throughout the user journey, enabling more accurate audience targeting and better campaign performance.
  • AudienceCloud Platform: By analyzing data from over a billion devices, we intelligently identify high-value users to help lower the cost-per-acquisition (CPA).

About ROIBest

ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
ROIBest, pioneer of PWA service provider

Google’s New Policy on Dating and Companion Apps: The Impact and Resolution for Developers

Google’s New Policy on Dating and Companion Apps: The Impact and Resolution for Developers

In the digital age, online dating and companion apps have become an integral part of everyday life. However, with their growing popularity, concerns around data privacy, security, and user experience have also increased. To address these issues, Google recently introduced a new policy for the dating and companion app category, aiming to improve user experience and platform security.

What Is Google’s Policy on Dating and Companionship Ads?

Google’s updated policy primarily targets apps and platforms that provide dating, matchmaking, or companion services.
  • Implementation Timeline: The initial enforcement date of March 4, 2025, has been postponed to April 9, 2025. After this date, unauthorized advertisers promoting dating or companion apps will no longer be allowed to run ads.
  • Aggregator Updates: Starting April 9, 2025, aggregators promoting general or restricted dating and companion content as defined by this policy must obtain proper certification to continue advertising. These ads will fall under restricted categories and may only appear on age- and region-limited search networks. Certification for companion app aggregators began on February 25, 2025, and other dating and companion app advertisers can continue applying for approval.
Google's new policy on dating and companionship ads

The Impact of New Regulations

As digital platforms for dating and companion apps become more stringent, concerns around privacy and security have grown. Google’s policy aims to increase transparency and regulate industry practices while strengthening user trust. While these changes help improve the ecosystem, they also pose new challenges for developers, especially those relying on paid advertising for user acquisition.

How Can PWAs Help Avoid These Restrictions?

Progressive Web Apps (PWAs) provide a seamless, cross-platform experience by combining the best features of web and native apps. Given Google’s stricter regulations on traditional app advertising, PWAs offer an alternative way to distribute and promote dating and companion apps without relying on app stores.

Benefits of Using PWAs for Dating and Companion Apps

  1. Works in Low-Network Conditions PWAs allow users to access essential features even without an internet connection. This is especially useful for companion app users who may want to revisit stored conversations or access offline features.
  2. Fast Performance and Instant Updates PWAs load quickly and eliminate long startup times, ensuring a smoother user experience. Automatic updates also mean users always have access to the latest version without needing manual downloads.
  3. Saves Device Storage Unlike native apps, PWAs don’t require large installation files. Users can access the app directly from their browser, making it ideal for those with limited storage space.
  4. Enhanced Security PWAs are served over HTTPS, encrypting all communications to enhance security—critical for apps handling sensitive user interactions.

    How to Build a PWA for a Companion App?

    Upgrading an existing dating or companion app to a PWA isn’t as complex as it may seem. By following best practices and choosing the right technology stack, developers can ensure their platform remains compliant with Google’s policies without compromising user experience.

    Key Steps:

    1. Enable Offline Support Using Service Workers, a PWA can cache user data and conversation history, allowing for a smooth experience even in weak network conditions.
    2. Integrate Push Notifications Push notifications are crucial for companion apps to maintain engagement by delivering timely updates and reminders.
    3. Simplify Installation Unlike traditional apps that require an app store download, users can add a PWA to their home screen directly from their browser, streamlining the installation process.
    4. Choose ROIBest’s PWA solution. While PWA deployment is relatively simple, ensuring a seamless ad integration, user acquisition strategy, and cross-browser compatibility remains a challenge. ROIBest offers a robust ad delivery and attribution system with PWA compatibility assurance, making it the best choice for developers looking to adapt their companion apps to these new industry changes.

      About ROIBest

      ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

      Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
      ROIBest, pioneer of PWA service provider

      DataEye LINK: ROIBest Will Take Stage with Meta & Cheetah Mobile to Share Solutions for Global Short Drama Marketing

      DataEye LINK: ROIBest Will Take Stage with Meta & Cheetah Mobile to Share Solutions for Global Short Drama Marketing

      Short Drama’s Global Reach: Key Insights and Challenges

      The global short drama market is booming. In 2024, the Chinese short drama market saw a remarkable rise, reaching $6.93 billion, up by 34.9%, surpassing box office revenue for the first time. At the same time, short dramas have seen impressive success in the global market, with over 10 million app downloads. DianDian, a digital analytics firm, forecasts that in the first half of 2024, total revenue from global short dramas will exceed $230 million, with the U.S. market accounting for 64.8% of the earnings.
      However, Chinese short drama apps seeking to expand globally face several challenges. Adapting content to suit diverse cultural preferences and regional tastes is a key hurdle. Additionally, high marketing costs and the complexity of reaching audiences through local channels can make growth in new markets even more difficult. Navigating these obstacles requires innovative strategies to effectively introduce localized content while managing costs. The upcoming Global Short Drama Marketing Salon, hosted by DataEye, will bring industry leaders together to explore these opportunities, share strategies, and chart new paths forward.

      ROIBest at the Global Short Drama Marketing Salon

      ROIBest will take the stage to deliver a speech titled “Global Short Drama Businesses & Best Practices,” which will focus on three key areas:
      • The current barriers in global short drama marketing and promotion
      • How ROIBest’s Android PWA solution breaks these barriers, allowing apps to bypass review and regulatory obstacles
      • Successful cases of PWA technology adoption in emerging markets

      ROIBest at DataEye's Global Short Drama Marketing Salon

      Event Details

      • Location: Chaoyang District, Beijing, China
      • Date & Time: March 6, 14:30-18:00

      Event Agenda

      • Check-in: 14:00-14:30
      • Opening Remarks: 14:30-14:35
      • Keynote Presentation: 14:35-14:55
      • Panel Discussion: 14:55-16:15
      • Break: 16:15-16:30
      • Keynote Presentation: 16:30-16:50
      • Panel Discussion: 16:50-17:10
      • Dinner: 17:10-17:30

      About ROIBest

      ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

      Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
      Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
      ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

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