Google Updates Policies on Running Gambling Ads: Exciting Opportunities for Casino Game Apps and Strategies to Adapt to the Changes

Google Updates Policies on Running Gambling Ads: Exciting Opportunities for Casino Game Apps and Strategies to Adapt to the Changes

The online gambling industry is experiencing rapid transformation, driven by evolving regulations and technological advancements. Google Ads’ latest policy update introduces new possibilities for advertising of gambling-related apps, allowing for more targeted campaigns. This shift presents both challenges and opportunities for businesses operating in this industry, demanding innovative technology to help them maximize user acquisition while ensuring compliance.
Google Updates Policies on Online Gambling

A Closer Look into Google Ads' Policy Updates

As one of the most significant advertising platforms, Google Ads can significantly impact the growth and visibility of an industry, especially for niche spaces like online gambling and games. In fact, Google has long taken a careful stance on gambling-related advertising, enforcing strict policies to promote responsible marketing and maintain a secure digital ecosystem for users. However, as online gambling laws and regulations evolve globally, Google Ads has recently updated its policies and allows casino game apps to advertise.
Starting from February 2025, Google Ads will begin to accept gambling game ads run by state-licensed operators. It is worth noting these ads are allowed with category limitations, which may vary with regions as part of Google’s ongoing efforts to align with local laws. For example, in Angola, new policies apply for sports betting, online games, and gambling-related lotteries only; while in the Philippines, allowed gambling ads include casino games, lotteries, bingo, and sports betting. This change marks a significant shift in how gambling-related content is promoted, making it easier for gaming platforms to reach their ideal audiences.

Google Ads Gambling and games policy Angola country-specifics

Google Ads Gambling and games policy Philippines country-specifics

The Booming Online Gambling Market and Its Challenges

Earlier in December 2024, Google Ads already removed online gambling apps from the “sensitive interest category,” enabling advertisers to target users more precisely. It serves as convincing proof that the online gambling industry is expanding both legally and rapidly. Meanwhile, the ability to advertise through Google Ads presents challenges as well, especially when it comes to stable distribution and user retention.
One of the biggest risks for gambling operators is the strict enforcement policies of app stores like Google Play. Many gambling game apps are frequently flagged and removed due to regulatory concerns, even if they comply with Google Ads’ advertising policies. These challenges result in wasted advertising spend since a promoted app can suddenly become unavailable, making it difficult to convert paid traffic into long-term users.
To help gambling operators navigate these challenges, ROIBest provides an Android Progressive Web App (PWA) solution—a powerful alternative to traditional app distribution.

How ROIBest Helps Gambling Operators Adapt

As a pioneer in Android PWA solutions, ROIBest enables online gambling apps to bypass traditional app store restrictions and deliver seamless, app-like experiences directly through web browsers. With Google Ads allowing more flexibility in gambling-related campaigns and the PWA-based distribution approach, gambling operators can:
  • Bypass app store restrictions: No need to submit apps to Google Play, eliminating the risk of rejection or removal.
  • Ensure consistent availability: Unlike native apps, PWAs remain accessible as long as the website is live.
  • Deliver a seamless app-like experience: PWAs function like native apps, supporting push notifications, offline access, and smooth performance.
  • Maximize ad spend efficiency: With a direct-to-web approach, advertisers can ensure that their paid traffic leads to a stable and accessible gambling game experience.
ROIBest’s PWA solution offers a future-proof solution that aligns with the latest advertising policies while ensuring app stability and accessibility. Now is the perfect time for gambling operators to deploy PWAs as a strategic advantage.

About ROIBest

ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.

Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.

roibest, pioneer in non-removable android apps, no.1 pwa service provider
The Unseen Goldmine: How AI Apps Are Elevated with Premium Content and Seamless Distribution

The Unseen Goldmine: How AI Apps Are Elevated with Premium Content and Seamless Distribution

In a recent twist of the artificial intelligence (AI) industry, companies like Google and OpenAI started to pay hundreds of Youtubers for unused video footage to train their AI models. These deals offer digital creators between $1 and $4 per minute of video depending on quality and format.

A Transformation of How AI Is Developed

This practice marks a shift from earlier days when AI models relied on publicly available or scraped videos and movies. While this approach provided vast quantities of data, it came with issues like biased or irrelevant content and legal challenges over intellectual property rights. By purchasing exclusive footage, companies can train AI with legitimately-sourced, diverse, and high-quality datasets, enhancing the performance of AI-powered apps.

Growing Demand for Content Quality and Distribution Efficiency

With companies acknowledging the value of exclusive, high-quality content and AI apps thriving on creator-driven data, there is a recognition of the importance of efficient content delivery. This is where progressive Web App (PWA) technology comes in to revolutionize how content is distributed and accessed.
As the value of creators’ content rises, platforms are finding new ways to distribute their work seamlessly. PWAs offer a new approach to deliver content directly to users without the need for app store intermediaries. By leveraging PWAs, creators can reach a global audience faster and more effectively, further empowering their role in the expanding digital ecosystem.

PWAs: Accelerating the Growth of AI Apps

While AI algorithms become more capable thanks to exclusive data sources, PWAs ensure these AI-powered apps are delivered seamlessly to users, regardless of the device or platform. In addition, PWAs enable offline functionality, push notifications, and native-like performance—all through the browser. These capabilities make PWAs the perfect match for AI-driven apps, which often require fast, reliable, and scalable distribution channels. For AI developers, this means they can focus on innovation while PWA service providers handle the heavy lifting of content distribution user experience.
For example, ROIBest‘s innovative Android PWA solution can eliminate the need for app stores, bypass high in-app purchase fees, and reduce the time and cost of development, which is being adopted by Android developers worldwide to save effort and cost.
The synergy between a high-level craftsmanship of AI content and PWAs underscores the broader tech shift toward innovation and accessibility. Just as AI companies are redefining how data is used, PWAs are redefining how content is distributed. Together, these forces are shaping a future where cutting-edge technology is accessible to everyone, anywhere.

About ROIBest

ROIBest is a software service company headquartered in Singapore, pioneering in Android PWA solutions. ROIBest provides Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. ROIBest’s feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable android apps, no.1 pwa service provider

Navigating Android 15 Compatibility: What Actions Required on Developers Side

Navigating Android 15 Compatibility: What Actions Required on Developers Side

With new features, security enhancements, and behavior changes rolled out in Android 15, all apps will be affected and it’s important for developers to ensure that their apps are compatible with the updates. Let’s break down what’s changing and how you can adapt to keep your app running smoothly.

Android 15 compatibility

Key Changes and Adaptation Tips

1. Minimum Target SDK Version Requirement

One of the first big changes in Android 15 is the increase in the minimum target SDK version to 24. If your app targets an older SDK, it won’t install on devices running Android 15. This move is part of an effort to make apps more secure and better aligned with modern privacy standards. So, if your app still targets older SDK versions, you’ll need to update it to at least SDK 24 to ensure it installs and runs on new devices.

2. PendingIntent Behavior Changes

Another important change is how PendingIntent works when an app is force-stopped. Previously, PendingIntent objects could remain active even if the app was no longer running. But with Android 15, all PendingIntents are cancelled when an app enters a stopped state. When the app is launched again, it will need to re-register its PendingIntents via an ACTION_BOOT_COMPLETED broadcast. If your app uses PendingIntent, you’ll want to consider this change and adapt accordingly to avoid unexpected issues.

3. Audio Resource Limitations in Direct and Offload Playback

Apps that rely on audio playback—especially in direct or offload modes—may run into issues on Android 15 when resources are limited. Android 15 now invalidates AudioTrack objects if another app is using too many resources, causing previous audio sessions to fail. If your app involves audio streaming or similar functions, it’s essential to test under Android 15 to make sure these new limitations don’t disrupt your app’s functionality.

4. Support for 16KB Page Size

Android 15 introduces support for devices that use 16KB page sizes, a move that will help optimize the performance of apps, especially those that run on devices with larger memory. If your app contains native libraries (like so libraries), you’ll need to rebuild them to be compatible with the 16KB page size. While this might not be an immediate concern for all devices, it’s something to consider as more Android 15-powered devices come to market.

5. Predictive Back Animation

If your app uses the back gesture for navigation, you may have noticed that predictive back animations are now more integrated into Android 15. This feature used to be optional, but now it’s the default. For apps that haven’t yet adapted, this could cause some navigation glitches or broken transitions. To avoid issues, you’ll want to make sure your app handles this animation smoothly, especially if you’re using fragment transitions or custom animations.

6. Stay Updated with Google Play Policies

Android 15 presents a variety of changes that developers need to prepare for to keep their apps compatible with the latest devices. Alongside these changes are Google Play’s deadline by August 2025, when all new apps must target Android 15 (API level 35) to meet its submission criteria. This means you’ve got some time to adapt, but don’t wait too long to make changes.

How ROIBest Can Help You Stay Ahead of Android Compatibility Challenges

We understand it’s not always easy to stay compliant with Google Play’s ever-changing policies. This is where you can leverage ROIBest’s Android progressive web app solution to bypass the app store altogether. Provide an URL of your application and we’ ll have all the rest covered for you. No more worrying about the latest platform restrictions and keep your app accessible to users without any hurdles.

About ROIBest

ROIBest is a software service company headquartered in Singapore, pioneering in Android PWA solutions. ROIBest provides Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. ROIBest’s feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable android apps, no.1 pwa service provider

TikTok’s Potentially to Get Banned this Week: How ROIBest’ s PWA Solutions Help Apps Overcome Distribution Barriers

TikTok’s Potentially to Get Banned this Week: How ROIBest’ s PWA Solutions Help Apps Overcome Distribution Barriers

Breaking News: TikTok’s Potential Ban Marks a New Challenge for Social Apps Expanding Globally

As of January 19, 2025, TikTok’s future in the U.S. remains uncertain. If the app is banned, it will not only affect its millions of users in the U.S., but also send a warning to global apps: the risks of relying on a single distribution channel are more apparent than ever.
This potential ban highlights the challenges faced particularly by social, live-streaming, and short-video apps operating globally, and they are subject to strict app store policies, heavy in-app purchase commissions, and the risk of being delisted more than ever. For app developers, what can they do to avoid being the next TikTok? Look no further. ROIBest is here offering an alternative solution built of our innovative Progressive Web App (PWA) technology.
TikTok ban in the U.S.

The Three Key Challenges for Apps Looking to Grow International Reach

  1. Risk of Delisting and Overreliance on Distribution Channels: Whether due to content review issues or data compliance, policy restrictions have become a looming threat for many social and short-video apps. Once an app is removed from the app store, user growth and business expansion are severely halted.
  2. Heavy App Store Commissions Harming Profitability: App stores often charge a 30% commission on in-app purchase, which significantly eats up developers’ profits. This issue is especially pressing for apps that rely on in-app advertisement (IAA) monetization or user subscription.
  3. User Loss and High Remarketing Costs: Apps that get delisted lose the ability to reach users through traditional channels, causing a break in their traffic streams and a surge in user churn. Even with re-engagement efforts, conversion costs remain incredibly high.

ROIBest Addressing the Challenges with Its Android PWA Solution

ROIBest’s innovative Android PWA solution offers a new approach for app developers to tackle these pain points and build stronger market competitiveness.
  1. Bypassing App Stores to Avoid Being Delisted: PWA technology allows apps to be distributed directly through the web, allowing users to download and install the app on their devices without going through app stores, thus avoiding the risk of being delisted.
  2. Flexible Ad and Payment Integration to Reduce Costs: PWAs can integrate with various ad platforms and third-party payment APIs, eliminating the need to pay app store commissions, and enabling businesses to maximize revenue from ads and subscriptions.
  3. Efficient Remarketing with Accurate Data Postback: ROIBest’s Android PWA solution provides accurate data postback, helping businesses understand user behavior, retarget potential users with ads, and reduce customer acquisition costs.

Use Case: How a Short-Video App Returns to Market After Being Delisted

One short-video app in the U.S. market, after being delisted due to content review issues, successfully leveraged ROIBest’s Android PWA solution to make a strong comeback:
  • Rapid User Recovery: The app used re-engagement ads to bring back old users, attracted new users to install its PWA version, and successfully restored its daily active user base.
  • Efficient Ad Monetization: The app integrated third-party ad platforms and optimized its revenue through data-driven algorithms.
  • Continued Business Growth: With seamless updates powered by PWA, the app can quickly respond to market demand, improving user experience and satisfaction.

A Wake-Up Call: Embrace the PWA Solution and Preapre for Uncertainties

The potential TikTok ban serves as both a warning and an opportunity for change. ROIBest’s Android PWA solution not only provides a resilient and flexible approach for app distribution but also creates a technological edge to help businesses navigate policy updates and minimize risks.
Now is the time to innovate.
If your app is facing distribution challenges or growth bottlenecks, contact ROIBest Team to explore how PWA technology can inject new power into your global business strategies.
📩 Contact us and go global safely!

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

ROIBest Unveils New Solutions to Empower PWAs at Oracle’s Summit

ROIBest Unveils New Solutions to Empower PWAs at Oracle’s Summit

On January 14, ROIBest made a significant impact at the Oracle’s Exclusive Cloud Technology Summit, which was a remarkable event bringing together some of the biggest minds in this industry. ROIBest, as part of the prestigious gathering, showcased our innovative solutions and shared our extensive industry knowledge, leaving a lasting impression on the audience.

Empowering Global App Growth with PWA and Attribution Technology

As pioneer in non-removable Android apps, being invited to attend such a renowned summit is a testament to ROIBest’s leadership in the industry. During the event, we delivered a keynote speech titled “Empower Global App Growth: Improve ROI While Remain Secure & Compliant”, where we addressed the key challenges faced by apps scale businesses globally.
During the session, we highlighted the benefits of Progressive Web Apps (PWAs), including the ability to distribute apps without the app store review process, achieve higher conversion rates, and reduce the risks of ad bans. These advantages have been proven especially by industries such as AI and gaming. Throughout the event, we engaged in meaningful discussions with industry experts, exploring innovative strategies to help businesses thrive on the global stage.
Meanwhile, we demonstrated ROIBest’s core attribution technology, which addresses business challenges by enabling them to target potential users more precisely, enhance marketing performance, and optimize business models. This innovative approach helps businesses maximize their ROI, ensuring more effective and efficient growth.
ROIBest delivered a keynote speech at Oracle's summit

ROIBest delivered a keynote speech at Oracle's summit

Leveraging Oracle’s Cloud Technology for Global Business Success

ROIBest is proud to have joined forces with Oracle at this influential summit, where we collectively introduced inspiring insights and cutting-edge technologies to global businesses. Moving forward, ROIBest will continue to leverage Oracle’s powerful cloud technology to empower businesses worldwide, helping them scale and succeed in the ever-evolving global market.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android PWA solutions. ROIBest provides Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. ROIBest’s feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

ROIBest, pioneer in non-removable Android apps, No.1 PWA service provider

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