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ROIBest Partners with Kwai to Integrate Systems and Transform Global PWA Advertising
ROIBest, the pioneer in Progressive Web App (PWA) solutions, has announced official partnership with Kwai—the global demand-side platform (DSP)—to streamline PWA ad creation through seamless system integration and drive better ad performance. This collaboration brings advertisers smarter, more efficient solutions to navigate the evolving landscape of global mobile advertising.
In an increasingly competitive ad environment, marketers are under pressure to deliver better results with tighter budgets. Many face the dual challenge of rising costs and underperforming campaigns—often due to slow landing pages, fragmented data, and inefficient workflows. At the same time, traditional DSPs are struggling to keep pace, limited by technical constraints that hinder real-time optimization. That’s why ROIBest and Kwai come together to solve these problems by harnessing PWA technology to transform how ads are built, delivered, and optimized.
Advertisers’ Biggest Challenges
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Poor Landing Page Performance: Slow load times and limited interactivity lead to high bounce rates, forcing advertisers to pay more for traffic that doesn’t convert.
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Fragmented Data: Disconnected systems between DSPs and advertisers delay or skew conversion tracking, making it difficult to capture real-time user behavior through the entire journey.
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Cumbersome Ad Creation: Traditional PWA ad setups are time-consuming, often causing advertisers to miss key traffic windows during game releases or trending campaigns.
The DSP Platform Dilemma
According to Statista, global DSP ad spending growth has slowed significantly, dropping from 28% in 2021 to just 12% in 2023. This decline highlights two core challenges for DSPs:
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Low Traffic Efficiency: Traditional DSPs rely heavily on historical data, making it hard to respond to real-time shifts in user behavior.
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Lack of Integration: Poor compatibility between DSPs and attribution tools prevents advertisers from achieving a unified view of performance and branding impact. As a result, advertisers are increasingly shifting their budgets toward full-funnel service providers that offer end-to-end solutions.
ROIBest and Kwai’s partnership addresses these issues by leveraging PWA technology to redefine the advertising process.
How ROIBest and Kwai Are Changing the Game
1. Smarter Algorithms and Better Performance Through Data Integration
ROIBest’s innovative PWA solution connects data across the entire user journey—covering ad impressions, conversions, and retention. By synchronizing the data with DSP systems, ads can be optimized in real time to drive stronger performance and higher ROI.
2. Official Channel for Adding PWA Assets to Create Ads Fast
With Android PWAs delivered by ROIBest, advertisers can set up high-performance landing pages in just three steps through Kwai Ads Manager (Select your PWA partner > Enter the promotion URL > Complete creation)—boosting efficiency by over 60%. This is especially valuable for fast-paced industries like gaming and social apps.
As Kwai’s first officially recognized PWA service provider, ROIBest is setting a new standard for mobile advertising. This partnership not only lowers costs but also significantly improves traffic efficiency, delivering a more agile and impactful mobile advertising experience.
Looking ahead, ROIBest plans to expand its global advertising partnerships and continue supporting a more open, developer-friendly Android ecosystem.
ROIBest’s BrowserSync Lab — Solving Cross-Platform Compatibility Issues for Progressive Web Apps
Progressive Web Apps (PWAs) have become a go-to solution for developers targeting global markets. But one major hurdle remains: compatibility. How can developers ensure PWAs run seamlessly across a wide range of devices? How can they keep pace with the latest browsers and Android devices? ROIBest’s BrowserSync Lab is built to tackle these challenges head-on—delivering a truly compatible, seamless, and load-free experience.
1 in 8 Android Devices Worldwide Have Used ROIBest PWA
So far, ROIBest has reached 1 in 8 Android devices worldwide, with hundreds of millions of users enjoying the smooth, reliable experiences with our PWA services. PWAs powered by ROIBest deliver a consistent performance across major browsers and Android devices—taking the hassle of compatibility out of developers’ hands.
How ROIBest’s BrowserSync Lab Ensures Exceptional Compatibility
To help developers navigate the complexities of PWA adaptation, ROIBest has built the world’s largest PWA compatibility lab. Here’s what makes it stand out:
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Instant support for new devices: As the Android ecosystem evolves rapidly, ROIBest’s lab tests and optimizes PWAs for the latest models as soon as they hit the market.
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Comprehensive browser compatibility: From Chrome and Edge to Samsung Internet and Firefox, ROIBest ensures full compatibility across all major browsers.
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Real-time performance monitoring: The lab tracks PWA performance in real time across a wide range of devices globally, obtaining actionable insights to optimize user experience.
PWAs: Download-Free, No Load Times, Always Compatible
Traditional apps require downloads and installations, but PWAs bypass app stores altogether. However, inconsistent performance across devices and browsers has long been a barrier to wide adoption. ROIBest’s BrowserSync Lab helps eliminate these challenges by enabling:
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Instant access: With ROIBest’s landing page already cached on 1/8 of world’s Android devices, users can access the PWAs instantly—no more loading required.
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Broader reach: Whether users are on the latest Android smartphones or older devices, ROIBest delivers a premium PWA experience for everyone.
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Continuous improvement: Through ongoing monitoring and optimization, ROIBest adapts PWAs to different environments—including WebView integrations and other specific use cases.
About ROIBest
ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
Google Play Policy Updates: What’s Next for Health-Related Apps?
On March 5, Google broadened the scope of its Medical Functionalities policy to ensure apps that offer medical-related features adhere to updated industry guidance and disclosure requirements. Specifically, developers are now required to include clear disclaimers when offering features like symptom checkers or treatment suggestions, and these disclaimers must be clearly visible to users, particularly in contexts where medical outcomes could be misinterpreted, pushing many to redesign app interfaces and review content more carefully.
Health Connect Policy Updates: Rising Compliance Challenges for Small Developers
These years, global regulations such as the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA) have all imposed strict rules on health-related apps, requiring explicit user consent, strong data protection, and tight access controls. These regulations significantly raise the compliance threshold, driving up development costs and forcing apps to adopt robust privacy-by-design practices from the start. Google is aligning these new requirements with best practices and current global regulatory expectations, to protect users and reduce potential health misinformation. For small developers, they could face may face higher costs and slower release cycles, while clinically validated apps could gain competitive advantage.
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Apps may now require legal review and medical compliance checks before publishing or updating, making the release cycles even slower.
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The risk of app rejection or removal increases if disclosures are unclear or insufficient, making pre-submission audits essential.
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Developers will face higher legal, medical, and UX design overhead to comply.
Overall, the update may improve user trust but also accelerates market consolidation around well-resourced players.
PWAs: A More Available and Flexible Distribution Choice
In the face of tighter app store regulations, Progressive Web Apps (PWAs) offer a more flexible and compliant distribution approach for health-related apps. They bypass app store reviews, reduce policy risks, and support faster updates. With browser-based delivery, PWAs also allow greater control over data handling—making it easier to Google requirements while delivering a seamless, user-friendly experience.
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PWAs provide a flexible distribution approach, bypassing app store regulations and reviews.
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PWAs can work seamlessly even when the connectivity is bad or offline.
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PWAs support fast load and install, and the instant availability can significantly retain users
ROIBest PWA: Breaking App Store Barriers for the Healthcare Industry
ROIBest, the pioneer in PWA solutions, offers more than just basic PWA services. With reliable partnerships with ad netowrks, powerful attribution technology, enhanced network security, and unmatched device/browser compatibility, ROIBest is a top choice for the healthcare sector.
Additionally, ROIBest’s innovative domain ban prevention features ensure business stability, preventing sudden app removal or account suspension.
About ROIBest
ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
That’s a Wrap! ROIBest and Meta Shared Insights at DataEye’s Global Short Drama Marketing Salon
The Global Short Drama Marketing Salon, hosted by DataEye Link, successfully wrapped up in Beijing. ROIBest, along with Meta and other industry leaders, had in-depth discussions on the challenges and opportunities of bringing short dramas to global audiences. ROIBest also delivered a tech-driven keynote, sharing insights on how short dramas can break cultural and technological barriers to reach international markets.
The Challenges and Opportunities for Global Short Drama Businesses
One of the biggest challenges for short dramas expanding internationally is navigating cultural and language differences. The panelists highlighted that localizing content and translations, combined with a deep understanding of target audiences, can help bridge these gaps and make short dramas more appealing worldwide.
ROIBest introduced PWA (Progressive Web App) technology as a game-changing solution for global distribution. Unlike traditional apps, PWA allows short dramas to bypass app store restrictions and avoid takedown risks, ensuring smoother and faster content delivery. This means creators can reach more users instantly—no downloads, no waiting—while providing a seamless viewing experience across different devices and browsers.
Meta Insights: Two Emerging Short Drama Markets That Deserve Attention in 2025
At the DataEye Salon, Meta shared key trends for short drama industry’s global expansion in 2025, highlighting North America as a high-value market and Southeast Asia as an emerging growth star.
Data shows that North American users are willing to pay $4.7 per app, with a localized content preference. However, strict app store review policies still prevent up to 30% of high-quality dramas from being listed and entering the market.
In Southeast Asia, downloads in the Philippines and Indonesia surged by 140% year-over-year. However, there’s a pressing need for optimizing their business models, as traditional web-to-app conversions experience a 65% drop-off rate and load times exceed 8 seconds.
As a leader in PWA technology, ROIBest provides a solution to bypass these listing hurdles and frequent removal risks while significantly enhancing content distribution efficiency and user experience.
ROIBest Keynote: Global Short Drama Businesses & Best Practices
ROIBest’s keynote covered the latest trends in short drama globalization and how PWA technology is making content distribution easier than ever. By eliminating the app store approval process, PWA helps short dramas break into new markets quickly and efficiently. This approach lowers barriers to entry, giving creators more freedom to distribute their content globally.
Advancements in AI and data analytics are also shaping the future of short dramas. AI can analyze audience preferences and optimize content creation, while data-driven insights help creators make smarter marketing decisions. ROIBest’s attribution technology plays a key role in this, ensuring creators can accurately track engagement and improve their global reach.
A Promising Future: Global Growth & Innovation
As short dramas continue to gain popularity worldwide, they are becoming a major force in the digital entertainment industry. Moving forward, technological innovation and cross-cultural collaboration will be key to expanding their global impact.
With the right strategies and tools, short drama creators will have more opportunities than ever to reach international audiences. The global rise of short dramas is just getting started, and those who embrace these innovations will lead the way.
About ROIBest
ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
