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Global App Downloads Decline by 2.3% in 2024

Global App Downloads Decline by 2.3% in 2024

by | Dec 24, 2024 | Reviews

Recovery in Global App Spending vs. Google Play Decline

On December 19, Appfigures, the app intelligence company, released its latest stats, revealing a steady rise in consumer in-app spending in 2024—marking the first increase since the economic slowdown of 2022.
A closer look at the numbers shows that the total spend amounting to $127 billion across platformswith an annual growth of 15.7%. This growth was largely driven by App Store which contributed $91.6 billion with 24% increase compared to last year, whereas Google Play saw a drop in its in-app purchases by 1.5% to $35.7 billion.
Global Consumer Spending in Mobile Apps

Image credit: Appfigures

Notable Decline in Global App Downloads

While the consumer in-app spending has shown an upward trend this year, the globle app downloads experienced a notable decline. In 2024, total mobile app downloads worldwide was down by 2.3% to 110 billion, with a more significant drop by 2.6% observed on Google Play falling to 81.4 billion.

Global Downloads of Mobile Apps

Image credit: Appfigures

Reasons Behind Decline and Challenges for Developers

This downturn is partially attributed to the enforcement of stricter review policies across app stores in 2024. For the past year, Google Play has carried out a rigorous purge on its listings, leading to the removal and rejection of numerous apps that failed to meet the updated standards. This move aiming to clear spams and improve app quality has resulted in a 60% decrease in newly published apps on the Play Store.
In addition to the policy changes on Google Play, the overall decrease in app downloads can be linked to market saturation and shifting user behaviors. As the app ecosystem matures, users are becoming more selective, often favoring established applications over new entrants. This trend poses challenges for developers striving to achieve visibility and user acquisition in an increasingly competitive environment.
To navigate this evolving landscape, developers are encouraged to prioritize app quality, intuitive user interface, and most importantly, innovative features that meet user needs. Emerging solutions like Progressive Web Apps (PWAs) that streamline development process and enhance user experience also provide new perspectives for developers.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, non-removable Android apps, no.1 PWA service provider
World’s Top 5 Progressive Web App Tools

World’s Top 5 Progressive Web App Tools

by | Dec 23, 2024 | Reviews

Progressive Web Apps (PWAs) are transforming the way we build web experiences, offering the best of both web and mobile apps. To create high-performance PWAs, developers need the right tools for development, testing, and deployment. In this article, we highlight the top 5 PWA tools that help streamline the process, ensuring faster, more reliable apps. 

1. ROIBest

ROIBest is a Singapore company that specializes in Progressive Web App (PWA) packaging and advertising solutions, offering a range of standout features that set it apart from other providers in this industry.
With ROIBest, developers can convert their website into a PWA with one click by just providing an URL. The plaltform includes robust features like domain resolution and protection, ad attribution tracking, and promo link creation.
As a cutting-edge PWA tool, ROIBest delivers the most comprehensive app packaging and distribution capabilities, all within an intuitive and user-friendly interface.

2. PWABuilder

PWABuilder is a PWA tool created by Microsoft that helps developers easily convert their websites into PWAs. PWABuilder streamlines only the PWA creation process by generating service workers, app manifests, and packaging apps for platforms like iOS, Android, and Microsoft Store.

3. Workbox

Workbox is a set of powerful libraries and tools developed by Google to simplify the process of adding offline support and advanced caching to PWAs. However, Workbox primarily focuses on offline capabilities, without providing tools for managing online interactions or live data updates.

4. Lighthouse

Lighthouse is another open-source tool from Google designed to audit and improve the quality of web apps, including PWAs. It provides actionable insights to enhance user experiences, but does not assist with the actual implementation or packaging of PWAs, leaving developers to rely on other tools or services for those critical steps.

5. PWAify

PWAify is a JavaScript library that allows developers to convert their traditional websites into PWAs with minimal effort. It simplifies the process by generating basic service workers and app manifests, making it suitable for small-scale projects or developers just starting with PWAs while looking to improve user experience with capabilities like offline mode and push notifications.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable Android apps, no.1 PWA service provider
App Store Developer Q&A (3)

App Store Developer Q&A (3)

by | Dec 23, 2024 | Reviews

Preface

After tackling common questions for Google developers, we not shift our focus to the App Store as many Apple developers are facing similar challenges. This section aims to clarify key issues and provide solutions for those who are maintaining accounts and releasing apps on iOS.

Q1: Our game with voice chat features has been rejected three times under App Store Guideline 4.3 (Design: Spam), with appeals swiftly dismissed. How should we proceed?

A: Guideline 4.3 targets apps that duplicate existing functionality without significant differentiation, often labeling them as spam. To address this, consider requesting a direct conversation with the App Review team to identify whether the issue lies in your code or user interface. Particular attention should be paid to the client-side code to ensure it offers unique value and adheres to Apple’s standards.

Q2: What strategies have developers employed to overcome rejections under Guideline 4.3?

A: Developers have found that merely obfuscating code may not resolve 4.3 rejections. If development has consistently occurred on the same devices, especially those previously flagged, this could contribute to repeated rejections. Some developers suggest that the primary cause of 4.3(a) rejections is code similarity, recommending techniques like code obfuscation and reinforcement. Others advise launching a minimal viable product with core functionalities removed, then gradually adding features through updates after initial approval.

Q3: After a 4.3(a) rejection, will a complete code overhaul help pass automated reviews?

A: One approach involves creating a new developer account and following standard procedures to establish credibility. Developers have found success by initially submitting a simple tool app, iterating over 1-2 months. If no issues arise during this period, the account is likely in good standing, which can facilitate future submissions.

Q4: Does modifying our product's UI and structure suffice, or should we consider starting over with a new account?

A: Guideline 4.3 rejections don’t necessarily require abandoning your current account, as creating a new one can be resource-intensive. It’s advisable to thoroughly assess your app’s design and functionality to ensure it offers unique value. Engaging with the App Review team for specific feedback can also provide clarity on necessary improvements.

Q5: How can developers address verification requirements like utility bills or credit card statements for account validation?

A: Purchasing an iPhone from local stores and using region-specific IP addresses, along with virtual VISA cards from services like Airwallex, can help meet Apple’s verification criteria.

Q6: Can the same game, with identical code but different regional publishers, be listed on the App Store under separate developer accounts (e.g., Developer A for Japan, Developer B for Europe and the U.S.)?

A: Submitting identical apps under different developer accounts can lead to association issues and potential rejections. While creating derivative versions is possible, submitting identical apps is likely to be flagged under Guideline 4.3.

Q7: If an appeal results in an immediate automated rejection, is the iOS developer account compromised?

A: An immediate, template-based rejection following an appeal may indicate account association issues, which can compromise the account’s standing. In such cases, it’s crucial to review your app’s compliance with Apple’s guidelines and consider reaching out to Apple Support for further clarification.

Q8: When facing rejection due to "static content lacking value for a subscription," what does this imply, and how can we adjust to meet subscription criteria?

A: Apple may determine that your app’s content is better suited for a one-time in-app purchase rather than a subscription model. To qualify for subscriptions, consider offering dynamic, regularly updated content or services that provide ongoing value to users, aligning with Apple’s subscription guidelines.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

ROIBest pioneer in non-removable Android apps, no.1 PWA service provider
Google Play Store Developer Q&A (2)

Google Play Store Developer Q&A (2)

by | Dec 23, 2024 | Reviews

Preface

In December, Google Play intensified its enforcement of app review policies, leading to a significant increase in the removal of apps from its Play Store. This move aims to maintain the quality and integrity of the platform but has also posed substantial challenges for developers worldwide. From sudden account suspensions to the rejection of apps for vague or unexpected reasons, navigating these policies has become a critical aspect of app development and distribution.
In this Q&A section, we address some of the most pressing concerns faced by developers.

Q1: Is it safe to leave a newly created Google Play developer account unused, and is verification only required when uploading an app?

A: According to Google’s policies, developer accounts must undergo verification to ensure authenticity. The verification process is typically prompted during app submission, and leaving an account inactive without verification may lead to its closure due to inactivity.

Q2: Will developer accounts registered with shared office addresses be blacklisted by Google?

A: There have been reports suggesting that certain addresses used by multiple developers may be flagged by Google due to misuse. However, shared office addresses are common in the business world, and many companies using such addresses have not faced account suspensions.

Q3: Can submitting a simple tool app to test a Google Play developer account lead to suspension?

A: Yes, submitting apps with minimal functionality, such as simple tools, can result in rejection or suspension. Google’s Spam and Minimum Functionality policy targets apps that offer limited user value, considering them as spam. Recent policy updates aim to remove low-quality apps, including those with limited functionality or content, to enhance user experience.

Q4: Is it advisable to use an older developer account with existing apps for new submissions, and what are the risks of transferring apps to a new account later?

A: Utilizing an established developer account with a history of compliant apps can be beneficial, as it may have a positive trust factor with Google. However, transferring apps between accounts carries risks, including potential policy violations and loss of user data.

Q5: Has there been a slowdown in Google's app review process recently?

A: The duration of Google’s app review process can vary based on factors such as app type, complexity, and current review volumes. While some developers report longer review times, others experience swift approvals. For example, a developer mentioned that their live streaming app, which is an existing product, typically completes the review process in about half a day.

Q6: Does releasing an app in open testing affect user perception and subsequent downloads compared to a formal release?

A: Launching an app in open testing can impact user perception, as the app’s store listing will indicate its testing status. This transparency may deter some users, potentially affecting download rates and monetization.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

ROIBest pioneer in non-removable Android apps, no.1 PWA service provider
Google Play Store Developer Q&A (1)

Google Play Store Developer Q&A (1)

by | Dec 19, 2024 | Reviews

Preface

In December, Google Play intensified its enforcement of app review policies, leading to a significant increase in the removal of apps from its Play Store. This move aims to maintain the quality and integrity of the platform but has also posed substantial challenges for developers worldwide. From sudden account suspensions to the rejection of apps for vague or unexpected reasons, navigating these policies has become a critical aspect of app development and distribution.
In this Q&A section, we address some of the most pressing concerns faced by developers.

Q1: If an account is banned, is there any hope of recovery?

A: The chances of successfully appealing a Google Play Developer account termination are generally low. While some developers have reported success by meticulously following the appeal process, many of them find their accounts unavailable again within 1 month, let alone most developers failed to have their accounts reinstated.

Q2: Is the ban due to code issues?

A: Not necessarily. Google may reject or remove apps for reasons unrelated to code, such as lack of value, duplication, or market saturation. It’s essential to ensure your app offers unique and valuable content to avoid such issues.

Q3: Can social media apps use PWA technology as a workaround? Do PWAs support in-app ads?

A: Yes, Progressive Web Apps (PWAs) can be monetized through various advertising networks. For instance, PWA service provider, ROIBest, allows you to distribute your apps without going through app stores and display ads within your PWA.

Q4: If an app is migrated from one Google account to another, and the original account gets banned for violations, will the new account be affected due to the app transfer?

A: There’s a significant risk of association. Google monitors account connections, and migrating an app can indicate a link between accounts, and will lead to partial data loss. If the original account is banned, it may impact the new account. It’s recommended to ensure all accounts comply with Google’s policies to minimize risks.

Q5: Is it still possible to register personal accounts now?

A: Yes, developers can still register personal Google Play Developer accounts. However, some developers have noted that older personal accounts may require verification or transition to business accounts.

Q6: My Google Play account was banned during the internal testing review of a new product that hadn't been launched yet. What could be the reason?

A: If your account was banned during the internal testing phase, it could be due to perceived policy violations or the inclusion of restricted third-party SDKs. Ensure that all components of your app comply with Google’s developer policies, and consider reaching out to Google for specific insights.

Q7: Does Google conduct reviews during internal testing phases?

A: Yes, certain internal testing tracks, such as closed testing, may undergo review processes. It’s crucial to ensure that even test versions of your app comply with all relevant policies to avoid potential issues.

Q8: If there's an audio download link in the code (hosted on Alibaba Cloud) that's not actively called, could this cause problems?

A: Inactive or unused code, especially if it references external resources, can still be detected during the review process. It’s advisable to remove or properly comment out any unused code to prevent potential compliance issues.

Q9: My project was running smoothly for several months, but suddenly my account was banned citing reason 8.3. What could have caused this?

A: Reason 8.3 often pertains to account association issues. Factors such as shared IP addresses, devices, or other identifiable information can lead to unintended associations between accounts. It’s important to maintain clean and distinct operational environments to prevent such issues.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest pioneer PWA service provider
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