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ROIBest to Bring Innovative Insights to Oracle’s Cloud Technology Summit

ROIBest to Bring Innovative Insights to Oracle’s Cloud Technology Summit

by | Jan 6, 2025 | News

ROIBest is excited to be invited to attend Oracle’s Exclusive Cloud Technology Summit in Shenzhen, where we will take the stage and share how we “Empower Global App Growth: Improve ROI While Remaine Secure & Compliant.” This address will focus on the unique challenges faced by app publishers striving to expand their businesses in the global market. As the demand for seamless app distribution and security grows, we aim to offer innovative solutions that not only help improve return on investment (ROI) but also ensure compliance with increasingly stringent regulations. The summit will bring together leading experts in cloud technology, offering a platform for them to share their best practices on empowering apps to achieve sustained global growth.
ROIBest cloud technology for progressive web apps

ROIBest's Groundbreaking Solutions Enabling Global App Success

As a pioneer in non-removable Android apps, ROIBest is invited to attend Oracle’s Cloud Technology Summit, which underscores our leadership in the app ecosystem and our proven success in driving global app growth.
At the summit, we will showcase our cutting-edge Android Progressive Web App (PWA) solutions and how they enable app publishers to be independent of app stores, achieve higher conversions, and avoid getting banned while protecting business data through cloud backup. With our solutions successfully applied across industries, we look forward to meeting more players especially in gaming and AI fields, deepening collaborations with them, and exploring a new way into global markets.

Finding Collaboration Opportunities and Achieving Global Success Together

We understand that times are tough and improving ROI is a major concern of global businesses. ROIBest’s unique attribution and AudienceCloud technologies will help them locate potential users (with data backup), build more effective marketing strategies, and get the most out of their ad spend.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android PWA solutions. ROIBest provides Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. ROIBest’s feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable Android apps, no.1 PWA service provider
ROIBest Partners with PhotonPay to Drive Global Growth

ROIBest Partners with PhotonPay to Drive Global Growth

by | Jan 3, 2025 | Brand

          Contents

We have recently announced a strategic partnership with PhotonPay, an innovative digital financial infrastructure provider. This collaboration combines the strengths of both companies to address challenges in global fund management and app distribution, empowering enterprises to achieve seamless growth in the global marketplace.

As global expansion continues to be a key focus for businesses across industries, the payments sector remains fraught with challenges. High transaction fees, slow processing times, and inadequate fund security remain pressing issues, highlighting the need for advanced, efficient, and secure payment solutions to streamline global transactions and support sustainable growth.

ROIBest Partners with PhotonPay to Drive Global Growth

ROIBest x PhotonPay

Combined Strengths for Greater Success

ROIBest is the pioneering provider of Android progressive web app (PWA) solutions, which address key challenges such as complicated app store review, in-app payment fees, and harmful file warnings during install, enabling businesses to easily distribute apps and maximize the ROI. ROIBest’s Android PWA technology has reduced the loading times, can work in offline mode, and supports features like user retention and viral marketing, making it a competitive solution preferred by gaming, social media, AI, short drama and many other industries. It enables businesses to keep their hard-earned revenues, drive traffic at a lower cost, and expand their reach in global market.

PhotonPay, as a leading digital financial infrastructure provider, delivers innovative payment solutions through a diverse product portfolio, including Global Accounts, Card Issuing, Online Payments, Payouts, FX Management, and Embedded Finance. With support in over 60 currencies across 180+ countries and regions and direct integration with global card networks such as Mastercard and Discover® Global Network, PhotonPay provides a seamless, efficient, and secure payment experience that enables businesses to streamline payment processes, improve expense visibility, and make informed global financial decisions.

Executive Voices

Rey, Head of Marketing at ROIBest, added, “We’re delighted to partner with PhotonPay. This collaboration marks an important step forward in providing better payment services for our customers. We will continue to focus on technological innovation and deliver secure, flexible, and efficient Android PWA solutions to empower businesses and drive sustainable growth of the global internet economy.”

“This partnership allows PhotonPay to leverage the strengths of our card issuing solutions to address key challenges in app distribution payments, such as slow processing times and high costs,” said Chao Xu, Vice President of Products at PhotonPay. “We are committed to empowering businesses like ROIBest with efficient, cost-effective payment capabilities and will continue to enhance our digital financial infrastructure to meet the evolving needs of global enterprises.”

About ROIBest

ROIBest is a software service company headquartered in Singapore, pioneering in Android PWA solutions. ROIBest provides Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. ROIBest’s feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

About PhotonPay

Founded in 2015, PhotonPay is a digital financial infrastructure provider offering global payment solutions to businesses. Our innovative core products include Global Accounts, Card Issuing, Online Payments, Payouts, FX Management and Embedded Finance. PhotonPay has become a Mastercard issuer in Hong Kong and the fintech card issuer in the Greater China region of Discover® Global Network.

With a strong compliance culture and technological innovation capabilities, PhotonPay is building a digital payment network to take the friction out of global payments and enhance operational efficiency for businesses operating on a global scale.

Headquarters in Hong Kong and providing localized services through nine international offices, PhotonPay partners with a network of top-tier banks and global financial institutions and serves more than 200,000 enterprises globally.

roibest, pioneer in non-removable Android apps

6 Most-Recommended Code Obfuscation Tools

6 Most-Recommended Code Obfuscation Tools

by | Dec 30, 2024 | Reviews

          Contents
    • ProGuard
    • AndResGuard
    • AabResGuard
    • XmlClassGuard
    • StringFog
    • App Hardening Tools
    • About us
One of the biggest challenges for web app design publishers is facing a series of bans imposed by platforms or services identifying multiple accounts or identical codes as being linked with each other. In this case, code obfuscation technology can effectively differentiate codes so that they will not trigger system detection, helping to prevent large-scale app bans. Then the web app builder no code.
This article introduces 6 most-recommended code obfuscation tools to enhance website to android app security and compliance.

6 most-recommended code obfuscation tools

1. ProGuard

ProGuard is a native website to Android app tool for code shrinking and obfuscation. It renames code classes, methods, and variables to make them harder to understand. This improves app security and reduces file size.
ProGuard allows developers to customize obfuscation (using a dictionary of rules) to ensure that the obfuscated code paths are different each time. You are advised not to upload the mapping file to Google’s backend, as it could expose the obfuscation details, making the code easier to reverse-engineer.
Website: https://developer.android.com/build/shrink-code

2. AndResGuard

Unlike ProGuard which focuses on code obfuscation, AndResGuard is a tool for resource obfuscation. It renames and obfuscates resource names. For example, AndResGuar can shrink a resources path from res/drawable/logo to a/b/c.
Website: https://github.com/shwenzhang/AndResGuard

3. AabResGuard

AabResGuard is very similar to AndResGuard in terms of functionality. It is a tool for resource obfuscation in AAB (Android App Bundle) files. It renames and obfuscates resource names in the bundle, which is easier to use for Android developers.
Website: https://github.com/bytedance/AabResGuard

4. XmlClassGuard

XmlClassGuard is designed for obfuscating XML files. It focuses on obfuscating class names in XML layouts.
XmlClassGuard can work alongside ProGuard. ProGuard obfuscates Java code, while XmlClassGuard obfuscates XML class references. Together, they provide more comprehensive protection for AABs from getting rejected or banned on Google Play.
Website: https://github.com/liujingxing/XmlClassGuard

5. StringFog

StringFog is a tool to encrypt sensitive strings in Android apps that are packaged as a DEX (Dalvik Executable), AAR (Android Archive), or JAR (Java Archive) file. These protected strings are typically used in app descriptions and metadata, which could trigger unwanted Google Play’s automated or manual review process if detected.
Website: https://github.com/MegatronKing/StringFog

6. App Hardening Tools

The tools mentioned above are focused primarily on code obfuscation and resource protection. They make an app’s code harder to reverse-engineer, thereby protecting sensitive data in the app web. On the other hand, app hardening tools (also referred to as app security apps) go beyond just code obfuscation. They are designed to secure an app website design against various types of cyber-attacks.
However, there are debates around app and website hardening tools that stem from overprotection and compliance concerns.

  • Using app hardening tools can potentially raise suspicion on Google Play because it might be seen as indicators that the the app is trying to hide improper data and avoid detection.
  • Google Play’s guidelines require apps to provide unique, high-quality content that adds value to users. However, apps obscured by app hardening tools may appear uniform in terms of their underlying structure and content, making them look generic or identical to Google’s automated review systems. As a result, masked apps may be flagged for failing to meet these standards and get rejected.
  • Besides, app hardening techniques often include dynamic loading of DEX, where an Android app loads parts of its code (in the form of DEX files) at runtime based on specific conditions or use cases, rather than loading everything upfront. This can be a red flag when it comes to Google Play’s app review guidelines as it leads to security issues.
While app hardening tools offer significant security benefits for developers by protecting against reverse engineering and tampering, their use can also raise concerns during the Google Play review process. Therefore, it is crucial for businesses to not only rely on third-party security tools but also to focus on developing secure and transparent apps from the ground up. At the end of the day, businesses can take full control of their app and ensure app store compliance only when it is truly safe and trustworthy.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (Progressive Web App) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable Android apps, No.1 PWA service provider

PWA & Google Ads Bidding Strategies

PWA & Google Ads Bidding Strategies

by | Dec 30, 2024 | Reviews

When developing bidding strategies for Google Ads, several factors should be taken into account to optimize your campaign performance, such as your advertising objectives, budget constraints, market competition, and product strength. Ultimately, you need to test and adjust your strategy based on performance data. Therefore, tracking and evaluating performance is essential to maximize your ROI, and this is where attribution technology comes in.
Google ads placement strategies

Key Things for Bidding on Google Ads

1. Personalized Bidding and Adjustment Techniques

Experienced advertisers often recommend tailoring bidding strategies based on product competitiveness, campaign performance, and ad quality score. By analyzing conversion data from past campaigns, you can develop personalized bidding and adjustment techniques that fit your specific product. For example, continually test different bidding strategies and adjust bids based on real-time performance to maximize conversions at the most efficient cost.

2. Smart Bidding with Google

Google’s Smart Bidding uses machine learning, but for it to be effective, it requires a solid data foundation. The key is accumulating conversion data, understanding product competitiveness, and ensuring precise audience targeting. The more accurate and relevant data you provide, the better Smart Bidding can optimize your campaigns.

3. Strategy for New Product Launches

For new products with uncertain competitiveness, it’s often suggested to start with manual CPC bidding in search ads to gather conversion data. Once enough data is accumulated and the product’s performance becomes clearer, you can shift to automated bidding strategies like Target CPA or Maximize Conversions to scale efficiently.

4. Leveraging User Data for Audience Targeting

Smart Bidding campaigns perform better when you incorporate user data for precise audience targeting. Using first-party data such as customer emails (e.g., from purchases, sign-ups, or Google Analytics) or postback data from service providers like ROIBest can improve targeting accuracy and help drive better results by ensuring that ads are shown to the most relevant audience.

Progressive Web Apps (PWAs) and Google Ads Optimization

PWAs offer a powerful alternative to traditional mobile apps, especially when integrated with Google Ads campaigns.
One of the key strengths of PWAs is their ability to gather comprehensive, real-time data on user interactions across multiple platforms. Since PWAs work seamlessly across devices, this allows you to track user behavior in a consistent and integrated manner. Through attribution technology, you can connect actions such as receiving push notifications, visiting specific pages, or completing purchases, even if those actions happen after the user has interacted with your ad or promotional message. This provides a more complete and accurate picture of the customer journey, and detailed attribution data can help you make informed decisions about which parts of your strategy are working and which need adjustment.
ROIBest combines attribution technology with their Android PWA solution. It offers advertisers cross-device real-time insights to optimize their Google Ads campaigns, ensuring that they reach the right people with the right messages on the right platform, driving better results with more accurate data.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in non-removable Android apps, no.1 PWA service provider
Google Play Reinstates Bigo, Tango, and Similar Apps Amid Content Policy Updates

Google Play Reinstates Bigo, Tango, and Similar Apps Amid Content Policy Updates

by | Dec 25, 2024 | Reviews

In a recent development, Google Play has removed several popular social and live streaming apps from its Play Store, including Bigo and Tango. This move has raised questions regarding the platform’s stance on user-generated content (UGC) and its enforcement of CSAE (Child Sexual Abuse and Exploitation) policies. Apps like Bigo, Tango, and others typically allow live interactions between users, which can sometimes lead to the spread of inappropriate content, making them more vulnerable to CASE policy breaches.
In order to show compliance with the new content and safety standards, developers of those apps are required to fill out the Children’s Safety Standard Declaration and submit other CSAE-related documentation to Google Play.
Google Play reinstates Bigo, Tango, and similar apps amid policy updates

Filling Out the Children's Safety Standard Declaration

Here is a breakdown of the steps and requirements:

1. Provide a URL for "Safety Standards" Compliance

  • Add a link to the CSAE compliance statement in your app’s Privacy Policy or Terms of Service.
  • Ensure that the link is functional at all times and accessible to users in the app.
  • Provide this link to Google Play via the Play Console when submitting or updating your app.

2. Incorporate a Child Content Reporting Mechanism

Developers must add an in-app feedback mechanism that allows users to report child safety concerns directly within the app. This mechanism is required to allow users (including parents or guardians) to report inappropriate content or behavior involving minors, including potential CSAE violations. Then, in your Google Play Console or app management center, you need to provide proof that the reporting feature has been integrated properly.

What Else Can Developers Do in Face of Google Play's Stricter Scrutiny?

After the initial removals on December 16, some top social and live streaming apps like Bigo, Tango, and LiveMe were reinstated, indicating that the developers either made necessary changes to meet the stringent standards or Google Play revised its approach. For instance, Tango returned soon after 7 days without any updates, as the app version remains the same as the day it was removed (#8.80.1732719153). Whereas, it took 2 weeks for Bigo’s developers to make adjustments to the app and submit an updated version (from #6.22.4 to #6.23.2) before being reinstated on December 20.
Here are some suggestions and practices for developers to cope with Google’s tighter app review policies, especially related to CSAE content and ensuring safe, continuous app operations:

1. Develop Internal Safety Guidelines

Establish comprehensive internal guidelines that specifically address CSAE issues. These guidelines will help internal teams identify, prevent, and address CSAE-related content, particularly within apps involving UGC or live streaming.

2. Streamline and Enable Easy Reporting Channels

Implement clear reporting mechanisms within the app that comply with local laws. Users should be able to report suspected CSAE content or other harmful behaviors easily without leaving the app.

3. Use Technology to Detect CSAE Content

Leverage automated technologies (e.g. hash matching, image classifier, keyword extraction tools) to scan content for CSAE, including images, videos, and text. This technology can help detect inappropriate or harmful content proactively.

4. Ongoing Monitoring and Updates

Regularly update the app’s policies and safety features to align with new legal requirements or changes in Google Play’s content guidelines. Ensure continuous monitoring of the app’s compliance.

5. Adopt Progressive Web Apps

While Google Play’s stricter policies are meant to protect users and create a safe online environment, the enforcement has put social and live streaming app developers under constant compliance pressure. Listing apps on the platform has become more difficult than ever as apps are being thoroughly scrutinized in the lengthy approval process. In this context, the Progressive Web App (PWA) solution offered by ROIBest emerges as an attractive alternative.
PWAs allow developers to bypass the complexities of traditional app stores, providing a seamless user experience directly through web browsers. With PWAs, there’s no need to worry about app store approvals, distribution fees, or platform restrictions. Developers can reach users on any device with a modern web browser, ensuring faster updates, improved accessibility, and greater flexibility. This approach not only eliminates the friction associated with app store listings but also positions developers to take full control of their app’s lifecycle while delivering a high-quality experience to users across multiple platforms.

About Us

ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.

roibest, pioneer in nin-removable Android apps, no.1 pwa service provider
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