Preface
In December, Google Play intensified its enforcement of app review policies, leading to a significant increase in the removal of apps from its Play Store. This move aims to maintain the quality and integrity of the platform but has also posed substantial challenges for developers worldwide. From sudden account suspensions to the rejection of apps for vague or unexpected reasons, navigating these policies has become a critical aspect of app development and distribution.
In this Q&A section, we address some of the most pressing concerns faced by developers.
Q1: Is it safe to leave a newly created Google Play developer account unused, and is verification only required when uploading an app?
A: According to Google’s policies, developer accounts must undergo verification to ensure authenticity. The verification process is typically prompted during app submission, and leaving an account inactive without verification may lead to its closure due to inactivity.
Q2: Will developer accounts registered with shared office addresses be blacklisted by Google?
A: There have been reports suggesting that certain addresses used by multiple developers may be flagged by Google due to misuse. However, shared office addresses are common in the business world, and many companies using such addresses have not faced account suspensions.
Q3: Can submitting a simple tool app to test a Google Play developer account lead to suspension?
A: Yes, submitting apps with minimal functionality, such as simple tools, can result in rejection or suspension. Google’s Spam and Minimum Functionality policy targets apps that offer limited user value, considering them as spam. Recent policy updates aim to remove low-quality apps, including those with limited functionality or content, to enhance user experience.
Q4: Is it advisable to use an older developer account with existing apps for new submissions, and what are the risks of transferring apps to a new account later?
A: Utilizing an established developer account with a history of compliant apps can be beneficial, as it may have a positive trust factor with Google. However, transferring apps between accounts carries risks, including potential policy violations and loss of user data.
Q5: Has there been a slowdown in Google's app review process recently?
A: The duration of Google’s app review process can vary based on factors such as app type, complexity, and current review volumes. While some developers report longer review times, others experience swift approvals. For example, a developer mentioned that their live streaming app, which is an existing product, typically completes the review process in about half a day.
Q6: Does releasing an app in open testing affect user perception and subsequent downloads compared to a formal release?
A: Launching an app in open testing can impact user perception, as the app’s store listing will indicate its testing status. This transparency may deter some users, potentially affecting download rates and monetization.
About Us
ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.
