When developing bidding strategies for Google Ads, several factors should be taken into account to optimize your campaign performance, such as your advertising objectives, budget constraints, market competition, and product strength. Ultimately, you need to test and adjust your strategy based on performance data. Therefore, tracking and evaluating performance is essential to maximize your ROI, and this is where attribution technology comes in.
Key Things for Bidding on Google Ads
1. Personalized Bidding and Adjustment Techniques
Experienced advertisers often recommend tailoring bidding strategies based on product competitiveness, campaign performance, and ad quality score. By analyzing conversion data from past campaigns, you can develop personalized bidding and adjustment techniques that fit your specific product. For example, continually test different bidding strategies and adjust bids based on real-time performance to maximize conversions at the most efficient cost.
2. Smart Bidding with Google
Google’s Smart Bidding uses machine learning, but for it to be effective, it requires a solid data foundation. The key is accumulating conversion data, understanding product competitiveness, and ensuring precise audience targeting. The more accurate and relevant data you provide, the better Smart Bidding can optimize your campaigns.
3. Strategy for New Product Launches
For new products with uncertain competitiveness, it’s often suggested to start with manual CPC bidding in search ads to gather conversion data. Once enough data is accumulated and the product’s performance becomes clearer, you can shift to automated bidding strategies like Target CPA or Maximize Conversions to scale efficiently.
4. Leveraging User Data for Audience Targeting
Smart Bidding campaigns perform better when you incorporate user data for precise audience targeting. Using first-party data such as customer emails (e.g., from purchases, sign-ups, or Google Analytics) or postback data from service providers like ROIBest can improve targeting accuracy and help drive better results by ensuring that ads are shown to the most relevant audience.
Progressive Web Apps (PWAs) and Google Ads Optimization
PWAs offer a powerful alternative to traditional mobile apps, especially when integrated with Google Ads campaigns.
One of the key strengths of PWAs is their ability to gather comprehensive, real-time data on user interactions across multiple platforms. Since PWAs work seamlessly across devices, this allows you to track user behavior in a consistent and integrated manner. Through attribution technology, you can connect actions such as receiving push notifications, visiting specific pages, or completing purchases, even if those actions happen after the user has interacted with your ad or promotional message. This provides a more complete and accurate picture of the customer journey, and detailed attribution data can help you make informed decisions about which parts of your strategy are working and which need adjustment.
ROIBest combines attribution technology with their Android PWA solution. It offers advertisers cross-device real-time insights to optimize their Google Ads campaigns, ensuring that they reach the right people with the right messages on the right platform, driving better results with more accurate data.
About Us
ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.
