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Breaking News: TikTok’s Potential Ban Marks a New Challenge for Social Apps Expanding Globally
As of January 19, 2025, TikTok’s future in the U.S. remains uncertain. If the app is banned, it will not only affect its millions of users in the U.S., but also send a warning to global apps: the risks of relying on a single distribution channel are more apparent than ever.
This potential ban highlights the challenges faced particularly by social, live-streaming, and short-video apps operating globally, and they are subject to strict app store policies, heavy in-app purchase commissions, and the risk of being delisted more than ever. For app developers, what can they do to avoid being the next TikTok? Look no further. ROIBest is here offering an alternative solution built of our innovative Progressive Web App (PWA) technology.
The Three Key Challenges for Apps Looking to Grow International Reach
- Risk of Delisting and Overreliance on Distribution Channels: Whether due to content review issues or data compliance, policy restrictions have become a looming threat for many social and short-video apps. Once an app is removed from the app store, user growth and business expansion are severely halted.
- Heavy App Store Commissions Harming Profitability: App stores often charge a 30% commission on in-app purchase, which significantly eats up developers’ profits. This issue is especially pressing for apps that rely on in-app advertisement (IAA) monetization or user subscription.
- User Loss and High Remarketing Costs: Apps that get delisted lose the ability to reach users through traditional channels, causing a break in their traffic streams and a surge in user churn. Even with re-engagement efforts, conversion costs remain incredibly high.
ROIBest Addressing the Challenges with Its Android PWA Solution
ROIBest’s innovative Android PWA solution offers a new approach for app developers to tackle these pain points and build stronger market competitiveness.
- Bypassing App Stores to Avoid Being Delisted: PWA technology allows apps to be distributed directly through the web, allowing users to download and install the app on their devices without going through app stores, thus avoiding the risk of being delisted.
- Flexible Ad and Payment Integration to Reduce Costs: PWAs can integrate with various ad platforms and third-party payment APIs, eliminating the need to pay app store commissions, and enabling businesses to maximize revenue from ads and subscriptions.
- Efficient Remarketing with Accurate Data Postback: ROIBest’s Android PWA solution provides accurate data postback, helping businesses understand user behavior, retarget potential users with ads, and reduce customer acquisition costs.
Use Case: How a Short-Video App Returns to Market After Being Delisted
One short-video app in the U.S. market, after being delisted due to content review issues, successfully leveraged ROIBest’s Android PWA solution to make a strong comeback:
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Rapid User Recovery: The app used re-engagement ads to bring back old users, attracted new users to install its PWA version, and successfully restored its daily active user base.
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Efficient Ad Monetization: The app integrated third-party ad platforms and optimized its revenue through data-driven algorithms.
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Continued Business Growth: With seamless updates powered by PWA, the app can quickly respond to market demand, improving user experience and satisfaction.
A Wake-Up Call: Embrace the PWA Solution and Preapre for Uncertainties
The potential TikTok ban serves as both a warning and an opportunity for change. ROIBest’s Android PWA solution not only provides a resilient and flexible approach for app distribution but also creates a technological edge to help businesses navigate policy updates and minimize risks.
Now is the time to innovate.
If your app is facing distribution challenges or growth bottlenecks, contact ROIBest Team to explore how PWA technology can inject new power into your global business strategies.
📩 Contact us and go global safely!
About Us
ROIBest is a software service company headquartered in Singapore, pioneering in Android progressive web app (PWA) solutions. We provide Android developers with an innovative app distribution & advertising solution that does not depend on app stores, saves in-app purchase commissions, and eliminates harmful file warnings. Our feature-rich product supports AudienceCloud, traffic deduplication, and intelligent push notifications, enabling business success in global markets.
