Redefining Game Distribution: The Shift from Flexion to PWAs

In today’s saturated global mobile gaming market, user acquisition costs are surging while the dominance of the Apple App Store and Google Play limits distribution flexibility. Developers and publishers are increasingly exploring alternative paths to reach users beyond the control of the major app stores.

One such approach has emerged through Flexion Mobile — a company that specializes in adapting and distributing Android games to alternative app stores. This article explores Flexion’s role in broadening distribution, evaluates the pros and cons of different approaches, and introduces a next-generation solution: ROIBest’s PWA-based super-distribution system — a truly platform-independent breakthrough in app delivery.

Flexion Mobile leads the charge in aggregating alternative Android app stores by offering an automatic adaptation platform for stores such as:

• Huawei AppGallery

• Xiaomi GetApps

• Korea’s ONE Store

• Amazon Appstore

• Samsung Galaxy Store

• Aptoide

Through its one-stop adaptation service, Flexion converts standard Google Play builds into versions compatible with each alternative store. It handles everything from SDK replacements and policy compliance to age ratings, localized payments, and ASO optimizations. According to official data, games integrated through Flexion see a 10%–30% increase in revenue.

However, despite these gains, this model is still bound by app store limitations — including manual reviews, platform policies, and the need to maintain multiple builds across different ecosystems.

Web2App technology wraps web apps into native APKs, allowing for distribution outside of official stores. This offers cost-effective workarounds for certain policy constraints, but it comes with serious drawbacks:

• Installation often blocked on newer Android devices

• Security mechanisms may flag or block the app during download or launch

• Compatibility issues and complicated installation flows

In essence, W2A provides incremental improvements but doesn’t fully solve the underlying challenges.

Progressive Web Apps (PWAs) run directly in browsers, eliminating the need for APK packaging or installation. This makes PWAs the only truly store-free, cross-platform distribution method. Key benefits include:

• Sub-second loading with a native-app feel

• Univesal Android device compatibility via major browsers

• Seamless integration with ad attribution platforms like Google

• Instant-install user experiences with instant engagement

ROIBest has built the world’s most advanced PWA distribution and update system, having reached 1 in 8 Android devices worldwide. Key strengths include:

• Instant launch without waiting for platform review

• Smart adaptation across global devices

• Real-time performance monitoring for optimized conversions

ROIBest’s PWA solution is already trusted by game developers, entertainment platforms, and fintech companies looking to grow internationally. It has quickly become the preferred alternative to app stores — offering freedom, efficiency, and scale.

This shift from store-bound distribution to open, direct user acquisition marks a major evolution in the mobile app ecosystem — and PWA stands at the center of it.