June 19: Sudden Mass Takedown on Google Play — How Can Game, Mini-Drama, and Utility Apps Survive?

On June 19, 2025 (early morning UTC), Google Play suddenly initiated a large-scale app takedown sweep, resulting in the emergency removal of numerous applications from the store.

As of now, Google has not released any official statement. However, industry insiders widely speculate that the takedown wave is closely related to several recent policy and technical shifts, including:

According to reports from industry communities, many apps went offline without warning in the middle of the night — even backup accounts weren’t spared.

Utility apps, short-form video & mini-drama apps, and games (including casual, card, and SLG genres) were all hit hard in this wave.

Even top-tier products weren’t spared — some were struck by a triple blow on the same day: account suspension, APK takedown, and ad monetization freeze, leading to significant revenue losses.

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