Short Drama’s Global Reach: Key Insights and Challenges
The global short drama market is booming. In 2024, the Chinese short drama market saw a remarkable rise, reaching $6.93 billion, up by 34.9%, surpassing box office revenue for the first time. At the same time, short dramas have seen impressive success in the global market, with over 10 million app downloads. DianDian, a digital analytics firm, forecasts that in the first half of 2024, total revenue from global short dramas will exceed $230 million, with the U.S. market accounting for 64.8% of the earnings.
However, Chinese short drama apps seeking to expand globally face several challenges. Adapting content to suit diverse cultural preferences and regional tastes is a key hurdle. Additionally, high marketing costs and the complexity of reaching audiences through local channels can make growth in new markets even more difficult. Navigating these obstacles requires innovative strategies to effectively introduce localized content while managing costs. The upcoming Global Short Drama Marketing Salon, hosted by DataEye, will bring industry leaders together to explore these opportunities, share strategies, and chart new paths forward.
ROIBest at the Global Short Drama Marketing Salon
ROIBest will take the stage to deliver a speech titled “Global Short Drama Businesses & Best Practices,” which will focus on three key areas:
- The current barriers in global short drama marketing and promotion
- How ROIBest’s Android PWA solution breaks these barriers, allowing apps to bypass review and regulatory obstacles
- Successful cases of PWA technology adoption in emerging markets
Event Details
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Location: Chaoyang District, Beijing, China
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Date & Time: March 6, 14:30-18:00
Event Agenda
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Check-in: 14:00-14:30
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Opening Remarks: 14:30-14:35
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Keynote Presentation: 14:35-14:55
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Panel Discussion: 14:55-16:15
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Break: 16:15-16:30
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Keynote Presentation: 16:30-16:50
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Panel Discussion: 16:50-17:10
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Dinner: 17:10-17:30
About ROIBest
ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
