The Global Short Drama Marketing Salon, hosted by DataEye Link, successfully wrapped up in Beijing. ROIBest, along with Meta and other industry leaders, had in-depth discussions on the challenges and opportunities of bringing short dramas to global audiences. ROIBest also delivered a tech-driven keynote, sharing insights on how short dramas can break cultural and technological barriers to reach international markets.
The Challenges and Opportunities for Global Short Drama Businesses
One of the biggest challenges for short dramas expanding internationally is navigating cultural and language differences. The panelists highlighted that localizing content and translations, combined with a deep understanding of target audiences, can help bridge these gaps and make short dramas more appealing worldwide.
ROIBest introduced PWA (Progressive Web App) technology as a game-changing solution for global distribution. Unlike traditional apps, PWA allows short dramas to bypass app store restrictions and avoid takedown risks, ensuring smoother and faster content delivery. This means creators can reach more users instantly—no downloads, no waiting—while providing a seamless viewing experience across different devices and browsers.
Meta Insights: Two Emerging Short Drama Markets That Deserve Attention in 2025
At the DataEye Salon, Meta shared key trends for short drama industry’s global expansion in 2025, highlighting North America as a high-value market and Southeast Asia as an emerging growth star.
Data shows that North American users are willing to pay $4.7 per app, with a localized content preference. However, strict app store review policies still prevent up to 30% of high-quality dramas from being listed and entering the market.
In Southeast Asia, downloads in the Philippines and Indonesia surged by 140% year-over-year. However, there’s a pressing need for optimizing their business models, as traditional web-to-app conversions experience a 65% drop-off rate and load times exceed 8 seconds.
As a leader in PWA technology, ROIBest provides a solution to bypass these listing hurdles and frequent removal risks while significantly enhancing content distribution efficiency and user experience.
ROIBest Keynote: Global Short Drama Businesses & Best Practices
ROIBest’s keynote covered the latest trends in short drama globalization and how PWA technology is making content distribution easier than ever. By eliminating the app store approval process, PWA helps short dramas break into new markets quickly and efficiently. This approach lowers barriers to entry, giving creators more freedom to distribute their content globally.
Advancements in AI and data analytics are also shaping the future of short dramas. AI can analyze audience preferences and optimize content creation, while data-driven insights help creators make smarter marketing decisions. ROIBest’s attribution technology plays a key role in this, ensuring creators can accurately track engagement and improve their global reach.
A Promising Future: Global Growth & Innovation
As short dramas continue to gain popularity worldwide, they are becoming a major force in the digital entertainment industry. Moving forward, technological innovation and cross-cultural collaboration will be key to expanding their global impact.
With the right strategies and tools, short drama creators will have more opportunities than ever to reach international audiences. The global rise of short dramas is just getting started, and those who embrace these innovations will lead the way.
About ROIBest
ROIBest, as the pioneer in non-removable Android apps, boasts the largest market share and user base.
Our clients include leading companies in gaming, short drama, social network, and tools & utilities industries, such as ShortMax and EWORLD.
Our solutions built of progressive web app (PWA) technology address issues for Android app developers such as app review processes, being removed from the Play Store, and Google Pay commissions. The unique ROI-enhancing features developed by ROIBest can boost conversions by over 10% and reduce the risk of ad bans, driving more traffic to the business.
