Tackling Globalization Challenges: 2025 Q3 Globalization Solution Summit in Shenzhen

On August 28, nearly 200 cross-border growth leaders from the gaming, app, and DTC sectors gathered in Shenzhen for the “Break Barriers, Scale Growth, Go Global – 2025 Q3 Cross-Border Traffic Summit.”

This high-value event went beyond knowledge sharing. It became one of the most important networking and resource exchanges in the industry for the second half of 2025. Attendees came with projects, budgets, and real challenges in hand, and left with solutions, fresh perspectives, and new partnerships—all in a mix of practical case studies, actionable frameworks, and vibrant networking opportunities.

In a world of intensifying global competition and rising customer acquisition costs, every international team faces the same challenge: how to acquire the right users, convert them efficiently, and improve retention in complex markets.

This summit tackled these issues head-on with fresh strategies and practical insights:

• DeepClick: Revealed how its viral growth framework generated an additional 10% free traffic, maximizing advertisers’ budgets.

• ROIBest: Announced its new Android PWA Lifetime Package, enabling game publishers to achieve long-term, sustainable global growth.

• Guangdian Dada: Explored the fast-rising short drama sector and H1 entertainment ad trends, uncovering new Q3 opportunities.

• TikTok for Business: Shared new playbooks for gaming growth, showing how to use platform tools to spark cyclical growth bursts.

• Amazon Web Services (AWS): Highlighted successful cases where technology and infrastructure support empowered companies to scale globally.

Top Cross-Border Sellers: Shared practical insights on product launches, showing how to win consumer mindshare in competitive markets.

Beyond the content-rich agenda, the summit featured interactive raffles, a brand marketplace, and a DJ party—creating a relaxed, engaging environment for collaboration.

Advertisers, developers, and service providers exchanged practical insights while also forging new partnerships. Attendees emphasized that the summit not only solved immediate problems but also opened doors to new growth pathways.

With music and toasts filling the air, the “Breaking Traffic Barriers, Solving Global Challenges” summit concluded on a high note.

But this is not the end—it’s the beginning of a new chapter in the journey to solve cross-border growth challenges.

The Cross-Border Growth Community will continue to focus on real industry pain points, share practical strategies, and help companies thrive in the ever-changing global market.

Mark your calendars! The Traffictalking 2025 Global Traffic Matchmaking Conference · Kuala Lumpur will take place on September 24.

This next gathering will dive deeper into Southeast Asia’s fast-growing opportunities, bringing together both local and global resources to accelerate cross-border business growth and foster deeper collaborations.