When developing bidding strategies for Google Ads, several factors should be taken into account to optimize your campaign performance, such as your advertising objectives, budget constraints, market competition, and product strength. Ultimately, you need to test and...
In a recent development, Google Play has removed several popular social and live streaming apps from its Play Store, including Bigo and Tango. This move has raised questions regarding the platform's stance on user-generated content (UGC) and its enforcement of CSAE...
On December 19, Appfigures, the app intelligence company, released its latest stats, revealing a steady rise in consumer in-app spending in 2024—marking the first increase since the economic slowdown of 2022. A closer look at the numbers shows that the total spend...
Progressive Web Apps (PWAs) are transforming the way we build web experiences, offering the best of both web and mobile apps. To create high-performance PWAs, developers need the right tools for development, testing, and deployment. In this article, we highlight the...
After tackling common questions for Google developers, we not shift our focus to the App Store as many Apple developers are facing similar challenges. This section aims to clarify key issues and provide solutions for those who are maintaining accounts and releasing...
In December, Google Play intensified its enforcement of app review policies, leading to a significant increase in the removal of apps from its Play Store. This move aims to maintain the quality and integrity of the platform but has also posed substantial challenges...
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