ROIBest, the pioneer in Progressive Web App (PWA) solutions, has announced official partnership with Kwai—the global demand-side platform (DSP)—to streamline PWA ad creation through seamless system integration and drive better ad performance. This collaboration brings advertisers smarter, more efficient solutions to navigate the evolving landscape of global mobile advertising.
In an increasingly competitive ad environment, marketers are under pressure to deliver better results with tighter budgets. Many face the dual challenge of rising costs and underperforming campaigns—often due to slow landing pages, fragmented data, and inefficient workflows. At the same time, traditional DSPs are struggling to keep pace, limited by technical constraints that hinder real-time optimization. That’s why ROIBest and Kwai come together to solve these problems by harnessing PWA technology to transform how ads are built, delivered, and optimized.
Advertisers’ Biggest Challenges
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Poor Landing Page Performance: Slow load times and limited interactivity lead to high bounce rates, forcing advertisers to pay more for traffic that doesn’t convert.
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Fragmented Data: Disconnected systems between DSPs and advertisers delay or skew conversion tracking, making it difficult to capture real-time user behavior through the entire journey.
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Cumbersome Ad Creation: Traditional PWA ad setups are time-consuming, often causing advertisers to miss key traffic windows during game releases or trending campaigns.
The DSP Platform Dilemma
According to Statista, global DSP ad spending growth has slowed significantly, dropping from 28% in 2021 to just 12% in 2023. This decline highlights two core challenges for DSPs:
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Low Traffic Efficiency: Traditional DSPs rely heavily on historical data, making it hard to respond to real-time shifts in user behavior.
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Lack of Integration: Poor compatibility between DSPs and attribution tools prevents advertisers from achieving a unified view of performance and branding impact. As a result, advertisers are increasingly shifting their budgets toward full-funnel service providers that offer end-to-end solutions.
ROIBest and Kwai’s partnership addresses these issues by leveraging PWA technology to redefine the advertising process.
How ROIBest and Kwai Are Changing the Game
1. Smarter Algorithms and Better Performance Through Data Integration
ROIBest’s innovative PWA solution connects data across the entire user journey—covering ad impressions, conversions, and retention. By synchronizing the data with DSP systems, ads can be optimized in real time to drive stronger performance and higher ROI.
2. Official Channel for Adding PWA Assets to Create Ads Fast
With Android PWAs delivered by ROIBest, advertisers can set up high-performance landing pages in just three steps through Kwai Ads Manager (Select your PWA partner > Enter the promotion URL > Complete creation)—boosting efficiency by over 60%. This is especially valuable for fast-paced industries like gaming and social apps.
As Kwai’s first officially recognized PWA service provider, ROIBest is setting a new standard for mobile advertising. This partnership not only lowers costs but also significantly improves traffic efficiency, delivering a more agile and impactful mobile advertising experience.
Looking ahead, ROIBest plans to expand its global advertising partnerships and continue supporting a more open, developer-friendly Android ecosystem.
