On December 6, in a new round of clampdown, Google Play delisted hundreds of apps, including popular social and livestream apps that are affected.
Is there a new way out for social and livestream apps?
Case: An app gets removed from Google Play after failing its content review. Then, the app switches to ROIBest’s PWA solution, returns to the market, and gains a stronger growth momentum.
Here is how PWA helps the app grow in adversity:
Remarketing for PWA: After Google Play’s takedown, the developer targets the app’s original users for PWA remarketing and quickly resumes its user base.
Independent payment channel: The PWA can be integrated with a third-party payment channel, which allows the developer to customize top-up sales campaign, improving conversions.
Accurate data analytics and ad serving: ROIBest offers event postback and audience backup features to help optimize advertising strategies.
Soon, the app is reinstated and now runs on a more stable and compliant business model thanks to PWA.